Marketing Executive

2 weeks ago

Melbourne, Australia The Australian Ballet Full time

**Position Summary**

**Our Company**

The Australian Ballet is one of the world's leading national ballet companies and a globally recognised Australian major performing arts organisation. Each year the company presents upwards of 220 performances through its main stage seasons in Melbourne, Sydney, Brisbane, Adelaide, Canberra and Perth along with public programs, special events, an extensive regional tour, a Children's Ballet and Education programs and regular overseas tours.

Orchestra Victoria, (OV), provides pit services for ballet and opera in Victoria, and is a wholly owned subsidiary of The Australian Ballet. The Australian Ballet and Orchestra Victoria have an annual turnover of more than $70 million and employ over 265 staff.

**Diversity and Inclusion**

At The Australian Ballet, diversity and inclusion are integral to our mission to create an extraordinarily vibrant and successful company, and to present performances that represent Australian culture at its best. We believe that our workforce should reflect the rich diversity of the Australian community.

We embrace difference and diversity of identity, experience and thought, and we actively strive to create an inclusive workplace. By promoting these values, we aim to create a positive work experience that encourages a sense of belonging.

**Duties and Responsibilities**
- Deliver end-to-end delivery of the campaigns for The Australian Ballet's National Tour ‘On Tour' and children's ballet program Storytime Ballet, as well as supporting mainstage programs and other priorities as assigned. This will include through-the-line campaign collateral, paid and owned media channels.
- Deliver marketing strategies for Orchestra Victoria and provide regular campaign support for their programming, independent of the ballet.
- Support website and digital updates for the Marketing Campaign team.
- Build, write and support compelling eDM campaigns in support of business goals.
- Deliver campaign materials and rollout based on campaign mix developed in consultation with the Marketing Manager.
- Collaborate with media and digital agencies to execute campaigns.
- Deliver niche marketing opportunities in support of brand goals.
- Contribute meaningful ideas to the wider marketing and PR team to drive revenue and new audience acquisition targets.
- Maintain accurate budgets and extensive critical path schedules for all projects.
- Support in the delivery of marketing activities for various stakeholders including supporting internal departments including.

**Knowledge, Skills and Abilities**
- Bachelor's degree in marketing / communications or similar discipline
- 2-3 years' experience implementing marketing or communication campaigns
- Proven track record in campaign execution (brief to rollout)
- Experience liaising with media agencies on schedules
- Experience in working in sales-oriented environment
- Experience in agency or brand/ campaign marketing background is desirable
- An understanding and alignment with The Australian Ballet ethos
- Strong people and communication skills
- Experience managing a varied workload and variety of stakeholders
- Proactive and ambitious
- Commercially savvy and a creative thinker
- Strong attention to detail
- Strong communication and presentation skills
- A passion for brand, entertainment and creative industries

**Our Values**

**Ambition**: We perform at our best: challenging ourselves and each other, thinking beyond conventional practice and striving to achieve excellence in everything we do.

**Boldness**: We act innovatively and embrace change with confidence and courage.

**Inclusivity**: We are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. We embrace diversity both on and off stage and strive to be a company where all communities feel a sense of belonging.

**Respect**: We treat all people with dignity and create trusted and enduring relationships with customers, colleagues and communities.

**Responsibility**: We seek out new and better ways of doing things, act accountably and understand the importance of balancing artistic risk with strategic and commercial outcomes. We strive for environmental sustainability and are conscious of how we use our resources.

**Applications close 5pm, 23 December 2024.**

**Successful applicants will be contacted in January 2025.**

**No Recruitment Agencies Please**
While we understand that recruitment agencies would love to offer their support, we kindly request all agencies to refrain from contacting us regarding this job posting.

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