Digital Analytics and Optimisation Specialist

3 weeks ago

Brisbane, Australia Central Queensland University Full time

**About this Opportunity**:

- Continuing, Full Time
- Global Brand and Marketing
- CQUniversity Brisbane, Melbourne, Mackay, Rockhampton or Work From Home
- Total Remuneration $109,437 to $119,687 pa (including salary of $92,476 to $101,138 plus 17% superannuation and leave loading)

**Join an organisation with an unbreakable belief that quality education, training and research should be available to everyone - regardless of background, location or life circumstances.**

**Working at CQUniversity**:
The Global Brand and Marketing Directorate at CQUniversity is primarily charged with generating interest in the University, and activity and goal shared by all departments. The University’s Digital Experience team plays a critical role, not only within the Global Brand and Marketing Directorate, but also across the University, providing expertise and leadership across our digital platforms including campaigns, search, web, social media and analytics.

This role will see you work with the Digital Experience team and key stakeholders to manage the University's end-to-end digital performance tracking, including the planning, coordination, implementation and maintenance of the required digital marketing and audience analytics tools. With an advanced understanding of search, display, web and social media platforms and platform management software, this role will be integral in utilising available resources to drive business decisions.

You will implement strategies for measuring and providing performance data and insights across multiple digital channels to enable the University to make evidence-based decisions extending from digital campaigns through to personalisation and website optimisations. This will require experience and understanding of data visualisation tools, Google Analytics, tag management and reporting automation.

**Position Requirements**:

- A relevant degree, with four years subsequent experience, or extensive experience and management expertise in technical or administrative fields.
- Proven ability to measure ROI of digital marketing, eCommerce and online conversion for true business impact on strategic objectives.
- Strong business and marketing acumen to understand impact of digital marketing in respect to business objectives.
- Advanced knowledge and experience with a range of software and web tools, including large enterprise web content management systems and social media platforms.
- Outstanding oral and written communication skills and administrative experience with a demonstrated commitment to continual improvement, innovation and learning to achieve goals.
- Proven time management and organisational skills with a demonstrated ability to organise and prioritise work with mínimal supervision.
- Demonstrated ability to initiate, develop and implement digital projects including knowledge and experience in Google Marketing Platforms, SEO, SEM and content management systems, UX web design, and social media and advertising.

**Applications Close**:11:59pm, Sunday, 19 February 2023

**Job Requisition ID**:2768

**Contact Details**:
Susie Bate

0438 319 883

Your Current CV or Resume, and a 1-2 page Cover Letter highlighting your relevant skills, experience and suitability for the position.

Please note, applicants for the position must have full time work rights.

CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity’s domestic and international student graduates with post-study work rights are encouraged to apply.

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