Digital Optimisation Manager

2 weeks ago


Brisbane, Queensland, Australia Australian Retirement Trust Full time

A fantastic opportunity exists to join our Brand and Growth Marketing team as a Digital Optimisation Manager - Paid We now have a fixed term vacancy available until 30 June 2024 (maternity leave cover)

About the role


As the
Digital Optimisation Manager - Paid you are responsible for designing, developing and implementing customer growth (acquisition and retention) strategies off-platform through paid activity in line with business unit and Group objectives.


The role is responsible for effective allocation and optimisation of Digital paid activity including but not limited to across search, social, display, aggregators and other external platforms.

Additional responsibilities include outsourced media agency management, effective forecasting, budget management, performance measurement and reporting.

About you


You will be passionate about leading a team and driving growth of the fund for the benefit of our Members.

Furthermore, your skills, experience and qualifications may include the following:

  • Demonstrated experience executing digital paid campaign strategies and plans across acquisition and retention
  • Proven experience planning and delivering digital optimisation plans and experiments across search engine marketing, aggregators and online advertising towards business objectives
  • Demonstrated experience using analytics platforms and datadriven insight techniques to plan, deliver and measure paid digital marketing activities
  • Demonstrated experience with digital media buying platforms and broader marketing solutions that assist with supporting business objectives
  • Demonstrated experience managing vendors or thirdparties towards defined outcomes within agreed constraints
  • Demonstrated experience with a Digital and/or Marketing agency with relevant industry or category experience


If you would like to be considered for the above role, please express your interest by submitting a cover letter and resume demonstrating your skills, motivation and why you think you have what it takes to take up this opportunity before
COB 16 February 2023.


Alternatively, if you know someone who would be a great fit for this role, please refer them by forwarding the link and if successful you will be eligible for a referral bonus

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