Digital Optimisation Specialist Global Technology

3 weeks ago

Sydney, Australia iknowho Full time

North Sydney & Hybrid working
- Up to $100k plus Super
- Be a part of new and smart communications technology

**Digital Optimisation Specialist| Global Technology Company | Hybrid Working | North Sydney | Up to $100k plus super**

We have partnered with a leading global technology company, headquartered in Australia with regional teams throughout the globe including APAC, America, LATAM and Europe.

With a diverse portfolio of customers across large enterprise & government and across multiple sectors including finance, education, travel & tourism, health, this global software company is 30 years strong, but pride themselves on continuously innovating within their space.

They are problem solvers at heart and use cutting edge technology to provide pioneering products and solutions to solve business challenges.

With a genuine, down to earth and nurturing culture, you will join an ambitious and proactive global team that is stable and growing.

This is an exciting and rare opportunity to get on the front foot and be a part of new and smart communications technology.

**The role**:
The Digital Optimisation Specialist will be responsible for leading the development and execution of optimisation strategies for digital products and services.

**Responsibilities**:

- Analyse data to identify areas of improvement and devise strategies to increase engagement, revenue, and conversions for all marketing activity across multiple regions.
- Develop and manage AB testing plans and experiments to assess the effectiveness of optimisation efforts.
- Identify strategies, techniques and tactics to increase the number of visitors to our website, obtain a high-ranking placement in search engine results and ensure a continual improvement of metrics.
- Work with content writer and comms manager to write original content for website, social pages etc, designed for our multiple target audiences.
- Employ UX and conversion rate optimisation methods to turn website visitors into more active users and to help improve website performance.
- Use social media to distribute content and encourage more external sites to link to our content.
- Work with digital strategist to build the user journey, develop and integrate always on content marketing strategies.

**Requirements**:

- Experience in a digital environment, digital optimisation, user experience design, data analysis, or a related field.
- Experience creating bespoke SEO strategies including international campaigns
- A track record that demonstrates a core range of skills in optimisation of digital assets - across a broad range of output e.g., thought leadership pieces, articles, website content, blogs, social media, websites, SEO, SEM
- Solid experience and understanding of Google Search Console, Keyword Planner, Tag Manager, Data Studio and Google Analytics
- Experience using website Content Management Systems particularly WordPress.
- Ability to program in HTML, CSS or JavaScript ensuring our website is accessible, easy to navigate and to increase traffic engagement would be beneficial.
- Experience in the tech / software industry will be beneficial.

**Rachel Hart | Talent Consultant

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