Marketing Communications Planning Manager

2 weeks ago


Sunshine Coast, Australia Youi Pty Ltd Full time

**Why Youi**

Youi is a global company built on a passion for excellence and a burning desire to be the insurer of choice We are a pioneering company, changing the face of insurance in Australia and we've only just begun. We have over 1700 staff globally and offices located in 3 countries. You too can become a part of our success story.

**The role**

At Youi, we operate in-house media and creative agencies. This role performs a critical function in bringing together our media and creative teams to execute strongly against our strategic Marketing priorities.

The role involves:

- Owning the overarching communications flight plan across Marketing and developing the Marketing Comms hierarchy, architecture/tiering, and laydown artefacts.
- Building and managing Youi’s Marketing Comms Playbook, and running our quarterly planning process and Go-To-Market planning in partnership with relevant stakeholders across the team and wider business.
- Generating best-in-class briefs, taking an audience-first approach to Marketing Communications planning and ensuring all briefs demonstrate a strong understanding of consumer behavior and audience needs.
- Driving integrated campaigns across paid, earned and owned channels.

To be successful in this role, you’ll have 5+ years of experience in comms planning or media planning, with experience in a creative, digital, or media agency. This role requires broad knowledge including strong understanding of media and the role of individual channels; an understanding of digital, social, and emerging platforms and technologies; and expertise in bringing together creative and media plans for seamless, audience-first execution.

At Youi, we believe that coming to work should be fun. So we pride ourselves on an awesome culture and working environment. With casual dress code, award winning health and wellbeing program, stunning Sunshine Coast location and a culture of high-performance - if you’re looking for a career that mixes the serious side with a slice of fun, think Youi.

**How to Apply


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