National Brand and Marketing Manager

2 weeks ago

Sydney, Australia Healius Full time

**Date**:7 Aug 2023

**Location**: sydney, New South Wales, AU, 2000

**Company**:Healius


**National Brand and Marketing Manager - Lumus**
- We are one of Australia's leading healthcare companies
- Fulltime permanent Position based at St Kilda,VIC
- Join a supportive and friendly team environment, with a great culture

**About us**:
Healius has two main businesses Pathology and Imaging, and three emerging businesses in Agilex, Vet Pathology and Genomics. Through its unique footprint of centres and 13,000 employees, Healius provides diagnostic services to consumers and their referring practitioners through accessible, high-quality, consumer-centric healthcare services. Healius is committed to delivering excellence in healthcare in Australia and creating value for investors, consumers, employees, and the many communities in which it operates.

**Primary Purpose**:
Reporting to the Head of Marketing and Customer Experience, The National Brand and Marketing Manager is responsible for developing and implementing projects and marketing plans that relate to an operating division and delivering the marketing and branding across patients, referring doctors, and corporate segments.

**Key aspects of this role will include but not be limited to;**
- Leading the national marketing function for a division, ensuring strategies, priorities and plans are developed with, and clearly communicated to, the business.
- Ensuring that the pipeline of marketing activities for the operating division is clear as a result of maintaining a well-socialised marketing calendar.
- Developing brand and marketing campaigns that cascade from the Healius Marketing and Customer strategy. Ensuring these plans are aligned and communicated with key commercial and operational resources across relevant businesses and that clear KPIs are established and tracked.
- Ensuring the Healius brands that relate to the operating division are clearly defined and communicated, and that the brands evolve with the business and its customer base. This role is the champion of the brand, constantly coaching and guiding the organisation on the correct use and execution of the brand guidelines.
- Working within the allocated marketing budget and clearly communicating the resourcing that is required to execute marketing plans.

**To be considered for this role your skills and attributes should include**:

- Relevant extensive experience in a marketing manager / communications role
- Generation and successful delivery of end-to-end B2B and B2C marketing plans
- An understanding of digital marketing, social media (Facebook, LinkedIn or others) and understanding of digital platforms (SEO/SEM, Google analytics, performance media).
- Ability to use creative tools (e.g. Adobe creative suite) an advantage
- Demonstrated commercial acumen and ability to drive growth in the business via marketing campaigns and sales engagement.
- Demonstrated ability to build productive working relationships across complex businesses
- Experience with managing relationships and performance with agencies

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