Marketing Specialist, National Audiences

2 months ago

Sydney, Australia The National Film and Sound Archive (NFSA) Full time

Posted: 23/02/2023- Closing Date: 14/03/2023- Salary: $85,168.00 - $95,084.00- Job Type: Contract- Location: Sydney- Job Category: Arts, Culture,Communication,Media, MarketingThe National Film and Sound Archive of Australia (NFSA) is Australia’s audiovisual cultural institution. The NFSA collection includes over 4 million items including films, television and radio programs, videos, audio recordings and video games. The collection also includes contextual materials such as costumes, scripts, props, artefacts, photographs and promotional materials. Public programs and services ensure that the collection is available for enjoyment, learning, research and for re-use by creators. In the digital age, the NFSA’s wealth of stories will be increasingly available across the country, and on demand.

We are seeking a creative, result-driven and experienced social and digital Marketing Specialist to tell the national story using the NFSA’s audiovisual collection. You’ll develop channel and audience plans, ideate and create content, distil insights and build an engaged community across the nation. You’ll contribute to brand building and will develop and implement national campaigns and corporate initiatives.

The Marketing Specialist, National Audiences is a key member of our Marketing & Communications team which contains marketing, design, communications and digital content. The team is split across our Sydney and Canberra offices.

This position is located at the NFSA’s Sydney office.

Contract term is for 18 months with possibility of 18 months extension.

Package attracts 15.4% superannuation.

This position requires a marketer with demonstrably strong campaign skills with strengths in digital platforms, copywriting, storytelling and an audience focus. We’re looking for someone who is curious, insight driven, passionate about social and digital media and telling stories and driving increases in cultural participation.

The Marketing Specialist, National Audiences will undertake the following duties:
Social Media & EDMs
- Work with the Senior Manager, Marketing to develop channel and audience plans for all NFSA social channels.
- Develop plans to extend the national reach of the NFSA, brand awareness and engagement with the collection.
- Collaborate with the content and curatorial teams to develop and promote engaging content that tells the national story.
- Ideate, write and develop social media and EDM content and manage all approvals and publishing.
- Create and maintain the content schedule for all social media channels and national EDMs.
- Ensure timely, audience-focused moderation of all social media channels in line with NFSA’s policies and best practices.
- Develop and implement strategies to drive and optimise referrals from socials and EDMs to the website.

Brand and Campaigns
- Work with the Marketing Manager on branding initiatives and campaigns
- Develop paid and owned campaigns for national promotions.
- Manage the development of campaign assets end-to-end including briefing the designers, writing the marketing copy and the management of approvals and production of materials.
- Provide marketing support to the NFSA teams liaising with the audiovisual industry, e.g., Access, Curatorial.
- Support the Senior Manager, Marketing with corporate marketing activities.

CRM, Audience and Insights
- Develop and implement customer acquisition and retention plans and collaborate with the Senior Manager, Marketing on CRM strategies.
- Work with the Senior Manager, Marketing to build a body of research and insights about the audience.
- Produce post-campaign reports, distil insights and implement learning across future campaigns.
- Identify industry trends and emerging opportunities and track key performance indicators.

General
- Work collaboratively with the Canberra-based Marketing Specialist. Provide cover for this role as required.
- Produce design briefs and manage the timely development of assets with the design team. Liaise with external vendors for designed assets as necessary.
- Track budgets and process invoices for all paid activity.
- Some after-hours work will be required occasionally to document events or to moderate social media channels. Flexible working arrangements are available to cover those occasions.
- Some travel to Canberra will be required.

This job description is not all encompassing. Over time, the emphasis of the job may change without changing the general character of the position. Your duties may be reviewed and updated in consultation with you to reflect strategic and organisational changes.

**Desired Skills and Experience**:
**Selection Criteria**

In relation to the ‘Job Details’ listed above, concisely demonstrate your skills, experience and achievements against each of the following areas:

- Proven strengths in social media, including the production of content and the development of an engaged community.
- Strong experience in the development of EDM strategy

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