Digital Marketing Specialist

2 weeks ago


Perth, Australia Alinta Energy Full time

**Join a high performing and collaborative team environment**:

- **Hybrid working combining office-based (Perth location) and work from home**:

- **Play an integral part in a supportive and collaborative team environment**

**Want a **_better_** job?**

You’ll find it at Alinta Energy.

We’re making_ energy better_ for our more than 1.1 million customers - and we’re making _work life better_ for our 1,000+ people too.

**We believe in **_better_**
At Alinta Energy, we’re a friendly bunch working to be the best energy company. Our culture is collaborative, and our passion drives positive change for people and the planet.

Over the past decade, we’ve evolved from a Western Australian residential gas retailer to one of Australia’s largest energy retailers, generators, investors, and developers with infrastructure across Australia and New Zealand.

Australia’s energy system is undergoing the biggest transformation in its history and we’re right there with it.

**_ Help us make energy better_**

**About the role**:
We are looking for an experienced Digital Marketing Specialist to join our Conversion Rate Optimisation team on a permanent basis. Reporting to the Senior Digital Experience Manager, you will take ownership of SEM, build loyalty and enhance online visibility, grow brand recognition, and elevate customer acquisition and loyalty through digital marketing channels. You have the opportunity build and drive our SEO strategy and optimise website content to improve organic rankings.

**_ In this role, you’ll be_**:

- Develop and execute strategic SEM campaigns to maximize online visibility, increase traffic, and drive conversions.
- Defining and developing customer value propositions and key customer experience proof points for each segment to deliver successful plans and tactical activities.
- Be accountable of our SEO strategy, conducting keyword research, on-page optimization, and keeping on top of search engine algorithms.
- Work closely with external agencies to align strategies, set objectives, and ensure seamless execution of digital marketing initiatives.
- Providing the Senior marketing team with analytics insights to improve online, digital conversions and the overall customer online and sales experience.

**_Ideally, you’ll bring to the role: _**
- Proven experience as a Digital Marketing Specialist from either internal or agency background.
- Experience in market analysis including preparation of market profiles, category performance, trends and opportunities, competitor and customer profiles and market segmentation.
- Solid understanding of digital marketing solutions and channels - including the production process, technologies that support these solutions.
- Detailed and thorough understanding of online metrics and knowledge of various digital marketing and analytics technologies.

This is a brand-new role for an experienced Digital Marketing Specialist who is looking to work in a small and high performing team. You will be a key team member working in a supportive and fast paced environment.

**Enjoy **_better benefits_** - check our website for the full list

**One of the best things about Alinta Energy is we **_discover better together_**. If you like the sound of that, and you’re a match for the role, we’d love to talk to you.**

**Alinta Energy. That’s better.**

Alinta Energy is a 2023 Circle Back Initiative employer. We commit to respond to every applicant.

**We look forward to hearing from you.**

Closing date: 6th December 2023

LinkedIn#TC-1



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