Digital Marketing Specialist

3 weeks ago

Perth, Australia Healthengine Full time

Job Description
This is your opportunity to join a team of forward-thinking, change-making individuals transforming healthcare experiences. Operating at the intersection of two fast-growing industries - health and tech - you’ll play an active role in shaping the future of healthcare in Australia.
We're proud to share that Healthengine is certified as a Great Place to Work and ranked #19 in Australia’s Best Places to Work (medium category).
**Our Mission**
Healthengine is a purpose-led business, and Australia’s largest consumer healthcare platform, helping people navigate the complex world of healthcare. We’re on a mission to transform humanity’s health, one care experience at a time. Healthengine’s platform brings together a leading range of healthcare practices, healthcare specialties and health ecosystem partners in a suite of integrated offerings to help people get a better experience across each step of their healthcare journey.
We’re all patients, right? So, it’s easy to get behind a mission that seeks to improve the healthcare experience for all Australians.
**The Gig**
We are looking for a Digital Marketing Specialist - SEM to join our Provider Marketing Team whose mission is to drive high quality & valuable activity to prospective practices and current practice customers. Reporting into the Provider Marketing Manager, the purpose of this job is to bring technical marketing experience, thinking and problem solving to achieve growth in the awareness of Healthengine.

**Responsibilities**:

- Setup, manage and optimise campaigns on Google Ads
- Perform ongoing iterative testing and optimisation of all SEM activity
- Troubleshoot and resolve any issues that arise within SEM platforms or associated analytics/tracking platforms
- Regularly report on performance, insights and recommendations on SEM activity to internal stakeholders
- Work with CSM’s (Account Managers) to educate and correspond with clients for our client SEM product
- Support our client SEM channel by actioning requested account changes & providing advice to our Customer Success Managers
- To promote Healthengine products to both prospective and existing customers via all digital channels.
- To increase the team’s ability to continually measure and evaluate the performance of each channel’s ability to convert prospects by achieving a campaign goal

**About You**
You are a specialist in all things SEM, and looking to expand your knowledge and experience in general marketing. You flourish in a fast-moving, agile environment and thrive in a tech culture where growth is inevitable. You are smart, strong and passionate and always lead with head and heart. You are balanced; knowing how to have fun but how to focus and get things done. You speak openly, candidly and authentically to challenge yourself and others. You’re impact and results driven, with a ‘done is better than perfect’ attitude. You are a creative problem-solver, always seeking to find unique and valuable solutions.
**Experience you’ll bring**:

- Channel expertise - Google Ads campaign implementation/management/optimisation
- Deep understanding of web analytics and attribution e.g Adobe Analytics/Google Analytics
- Practical experience of tactical B2B digital marketing
- Experience using the following tools - Braze and Salesforce

**Additional Information**
**The perks behind the work**
Healthengine is where you’ll be your best self. You’ll collaborate with smart, interesting people who will challenge you to be better. In addition to an array of growth opportunities, we also offer:

- Freedom and flexibility to work the way you want, with remote and hybrid opportunities
- Good mix of virtual and on-site events and celebrations, because we know how to have fun
- Fully stocked kitchen including coffee on tap and subsidised vending machine in our Perth space
- Discounts, salary sacrifice and packaging options through our benefit partners
- Extra leave so you can recharge and focus on your wellbeing
- Workplace wellness program, including additional leave entitlements for a healthy work-life balance
- Support for you when it comes time to grow your family with paid parental leave

**Diversity and inclusion**
Healthengine believes in the power of a diverse work environment and are fully committed to building and maintaining an inclusive culture. We believe that our differences can create new ideas, offer unique perspectives and speak on behalf of all of our customers and consumers. If you think you have what it takes but don't check all the boxes, reach out anyway - we’d love to hear from you.

Additional Information
All your information will be kept confidential according to EEO guidelines.

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