Digital Communications Officer

2 weeks ago

Adelaide CBD, Australia SA Government -DEPARTMENT FOR TRADE AND INVESTMENT Full time

**Department for Trade and Investment**

**Job reference**: 534968

**Location**: 5000 - ADELAIDE

**Job status**: Ongoing

**Eligibility**: Open to Everyone

The Department for Trade and Investment facilitates South Australia’s growth in a way that is strong, effective and sustainable by identifying and promoting South Australia’s competitive advantages. DTI helps attract local, national, and international investment and makes it easier for South Australian businesses to export premium goods and services.

DTI oversees South Australia's planning system to create liveable and sustainable communities that enhance the lives of all South Australians. It helps create an environment that promotes a culture of good design in the built environment and one where people and businesses can thrive.

**Brand SA**
***
Within DTI, the Brand SA team is responsible for protecting and strengthening the State Brand, ensuring it is grown as a key asset across government industry and community. The team works to increase awareness and shape positive perception of South Australia, enhancing the state’s appeal as a place to do business and guiding consumer choice towards South Australian products, produce, experiences and services.

**The Role**:
***
The Digital Communications Officer is responsible for the development and delivery of Brand SA’s digital and content strategy to support the presence, growth, and engagement with the State Brand.

As a skilled and confident communicator, you will manage content across all digital platforms (including social media, website, and electronic direct mail), and bring campaigns to life across all channels. A story-teller at heart, with a passion for digital performance, you’ll seek out South Australia’s best stories and determine the best ways to tell them to engage with key audiences. As part of a small, dynamic team, you’ll have the freedom and support to experiment with new ideas in digital content creation, helping shape the evolution of the State’s brand.

**About You**:
To be successful in this position, you must be able to demonstrate experience across the following key capabilities:

- A passion for digital marketing and storytelling.
- Initiative, creativity, and fresh ideas to bring to the Brand SA team.
- Ability to write, edit and proofread both short and longform digital content.
- Ability to develop, implement and evaluate social media strategies, projects and campaigns.
- Ability to analyse and measure effectiveness, make data driven decisions and optimise performance.
- Previous knowledge and experience in the management of digital marketing or social media in a business or government environment.

Further key capabilities can be found in the related Role Statement.

**Desirable Qualification**:

- Tertiary qualifications in Marketing, Media, Communications, Journalism, or a related discipline, or equivalent experience.

**Special Conditions**
- Successful applicants may be required to obtain a satisfactory Department of Human Services Criminal History Check or National Police Check prior to employment. A renewal will be required every 3 years.

**Remuneration**:
***
ASO6 - $95,588 - $101,109

**Enquiries**:
***

**Application Instructions**:
If you are interested in this opportunity, please submit a covering letter (no more than 2 pages), outlining your skills and experience in relation to the key capabilities outlined in the role statement, a current CV and the contact information of three referees including your current line manager.

All applicants must complete a ‘Pre-Employment Declaration in the SA Public Sector’ form.

**Applications close**: 16/06/2023 5:00 PM

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