Market Development Manager

6 days ago

Greater Adelaide SA, Australia Minelab Full time

Date: 5 Feb 2024- Location: Australia, Adelaide, AU**About us**

Minelab is a technology company that creates world-leading metal detectors to help humanitarian organisations clear landmines, African miners find life-changing gold nuggets, and historians to recover lost relics. We have a culture of innovation which allows us to be a leader in bringing new technology to customers across the globe. We make everything ourselves; creative design and detailed engineering are the lifeblood of developing new products at Minelab.

Excitement in the Engineering team comes from converting raw ideas into products that exceed customer’s expectations including rapid concept prototyping, architecting, detailed design, product integration, and the transition to manufacturing.

Join Minelab, part of the Codan group, an ASX listed technology company, and be a part of the next generation of world-leading products.

**What will you be doing?**

This engaging opportunity will report to the General Manager - ANZEA and will be responsible for the development and success of our marketing strategy & execution, online presence, and eCommerce platforms, throughout Australia, New Zealand and East Asia.

**Key Responsibilities will include.**
- Development and execution of tactical marketing initiatives to drive awareness, create demand and ultimately increase sales.
- Develop, manage, and execute Minelab’s regional social media presence ensuring that it remains relevant and aligned to regional social norms.
- Managing the regional eCommerce websites ensuring that all online analytics are continuously reviewed and improved to maximise the efficiency and effectiveness of all content.
- Liaise closely with e-commerce service providers and agencies to optimising online content and quality.
- Create “company stores” on relevant marketplaces and ensure all ecommerce marketing opportunities are maximised.
- Actively participate in the development of Minelab’s marketing strategy for the ANZEA region

**About You**

We are seeking a highly committed, results orientated professional with high level interpersonal and communication skills, who is self-motivated and able to work with mínimal supervision within in a fast-paced multi-functional environment.

**Benefits and Culture**

Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and can-do attitude for what they do.

Our Head office is located in Mawson Lakes offering a spacious, modern facility, free secure onsite parking, easy access via public transport, and an onsite subsidised café. We also have recreational facilities including a gym, basketball and tennis court, as well as various game tables. Additionally, our staff are provided flexibility to meet the demands of family life, a child-friendly parenting room, and a variety of staff events to connect with colleagues across the Codan Group.

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