Trade Marketing Executive

2 weeks ago

North Sydney, Australia Royal Caribbean Group Full time

COMPANY OVERVIEW:
Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group based in Miami Florida with local offices in Sydney Celebrity Cruises delivers an elevated premium holiday experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents An industry pioneer for 35+ years each Celebrity holiday offers experiences you won’t find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025 Celebrity Cruises has a fleet of fourteen ships sailing the Caribbean Europe Alaska Asia South America and Australia/New Zealand Since 2010 Celebrity’s Solstice Series ships have sailed the summer season in Australia and New Zealand sourcing both local and international guests to the region In 2023 Celebrity revolutionised cruising in our region as we brought Celebrity Edge Down Under for her highly anticipated inaugural season

JOB SUMMARY:
The **Trade Marketing Executive** will assist with the development of B2B and B2C marketing strategies and communications for Celebrity Cruises Collaborating with the Trade Marketing Manager Digital & CRM Manager and the Sales & Marketing team the role will execute sales campaigns and tactics with trade partners and trade media as well as supporting digital marketing campaigns for direct consumers

This includes assisting with the development and management of events eDMs (trade partners & direct consumer) agent portal communications agent webinars trade media trade campaigns development of sales assets & collateral as well as consumer website promotions The role will assist trade partners to develop effective B2C campaigns and achieve commercial goals

Some of your duties include:
Assist with the execution of the go-to market calendar including outward communication to the trade across eDMs Social Agent Portals/Platforms
- as well as the consumer database and website

Assist with the execution of a content calendar and advertising strategies for the brand’s B2B trade media investments including management and bookingsFoster cross departmental collaboration included but not limited to Sales Marketing & PR Commercial Operations and Revenue In addition
- build effective relationships with key MIA stakeholders and colleagues

Assist with the creation and launch of trade webinars focused on marketing education to keep Celebrity Cruises top of mind and to drive revenueAssist with trade partner coop and activations
- ensuring execution with excellence and alignment to brand guidelines

Assist the sales team to create support materials presentations and sales aids (Brand Flyers Toolkits
- Tactical Selling Aids)
- Assist with asset creation (internal or outsourced) for trade promotional activity and brand updates
- Assist with the management of promotional activity across the consumer website

Assist with auditing tracking reporting and analysis of trade communication channels and coop campaigns
- as well as auditing consumer digital platforms such as the website

Assists with other trade and consumer marketing activities as required such as ship visits event management prize winner fulfillment merchandise production
- and presentations

Travel within Australia & New Zealand may be required
- Travel overseas may also be required

QUALIFICATION KNOWLEDGE & SKILLS:

- 2+ years of B2B or B2C marketing and/or communications experience
- Travel & Tourism marketing experience is highly desirable
- Proven experience in working with a multi-location team & ideally within a global brand or business preferred
- Tertiary qualification in marketing and/or tourism desirable
- Exceptional relationship builder with the ability to collaborate across business levels with key stakeholders and help resolve issues efficiently and effectively
- Embraces a fast-paced working environment with an appreciation for planning and deadlines

WHY WORK FOR US:
Royal Caribbean Group has been recognized by Ethisphere a global leader in defining and advancing the standards of ethical business practices as one of the 2021 World's Most Ethical Companies for the sixth consecutive year The experience of travelling to exciting places; the chance to work with a fantastic group of people from all over the world; the recognition and support provided by the company; the opportunity to grow your career to the next level and the ability to explore new paths on the open seas are just a few fantastic reasons

As one of our Sydney office employees you will have access to ongoing training and development both in-house & externally to enable continuous development We value a flexible work approach to ensure our employees wellbeing continues to come first

APPLICATION PROCESS:

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