Paid Social Performance Manager

6 months ago

Mount Waverley, Australia Blank Theory Full time

We are in search of an experienced, data-loving Senior Paid Social Specialist to join our passionate crew of creatives, strategists and driven heavy-hitters. Join us in carrying out our agency's mission of producing nothing but greatness for ambitious brands.

**The Opportunity**:
As a Paid Social Specialist, you will craft social campaigns for our clients, generating meaningful insights to help them make impactful business decisions. You will also support your colleagues in providing data to improve all other advertising channels. If you are a stickler for processes and teamwork, you will love our efficient systems and the collaboration with your colleagues: account managers, copywriters, graphics and motion designers. You will be working with fantastic clients who value our agency and consider us an extension of their business. So, are you ready to work with a team who will support you in kicking goals and have plenty of resources to produce fantastic creatives and craft great social campaigns?

**Benefits**:

- Generous and competitive salary
- Attractive leave entitlements
- A collaborative environment for those seeking opportunities for growth
- Sponsored upskilling courses and seminars for continuous learning and growth
- A fantastic and inclusive team to work with (ask them yourself)
- You can work from anywhere in Australia, and for those who prefer commuting to an office, we have a freshly renovated space, plenty of snacks and unlimited coffee.

**What you'll be doing**:

- Create, manage and drive paid social strategies and campaigns on various social channels for our clients.
- Provide actionable insights to all stakeholders by translating advertising data into impactful recommendations for growth.
- Manage ongoing optimisation for campaign structuring based on objectives set for each account.
- Take ownership of all social media channels, including content production, scheduling and monitoring of content.
- Keep abreast of industry trends, and implement innovative and exciting solutions.
- Utilise advanced omnichannel tactics and improvement opportunities across paid social.
- Ensure all campaigns are delivered on time and achieve targeted KPIs based on set budgets.
- Prepare and analyse reports to provide business insights and new recommendations for further business growth.
- Build on our current processes to manage and scale our agency’s growth.
- Closely collaborate with our account management team to deliver briefs across our copywriters, graphic and motion designers, with the ability to manage those projects from inception to completion.
- Develop strategies to give our clients a competitive advantage, including constantly seeking opportunities for our clients.

**Your background should include**:

- 3+ years experience as a Paid Media Specialist.
- Being a technical master of all social media platforms.
- Experience in adding and troubleshooting tracking and pixel issues.
- Experience managing and scaling large budgets.
- Keen on analysing existing Facebook Ad accounts and identifying opportunities to improve performance.
- A genuine interest in learning and enhancing your existing skills.
- Excellent communication skills and ability to work autonomously.
- Diligent and able to hit deadlines that you set for yourself.
- Comfortable working in a flexible and autonomous role.
- Ability to review and build systems to lead.
- Preferred: Have an understanding of the social media influencer landscape.
- Culture Video: “The best place I’ve ever worked” || Working at BLANK THEORY

**Culture**:
At Blank Theory, being part of the team comes with a host of perks. Whether you’re a coffee aficionado, keen for that 9 am fix or crave a late-night D&D session, there’s something for everyone at BT.

Things are laid back at our headquarters — it’s not unusual for the basketball or grid-iron to be playing on a screen as we tick things off our lists. Days in the office feel more like hanging out with friends than 9-5, thanks to communal lunches and easy banter ranging from the latest games to absurd hypothetical theories on time and space. Chat is encouraged — the heads-down, only work-related conversation approach doesn’t do it for us. We love that so many of our colleagues are firm friends, catching up on the regular. Don’t get drawn into the ‘Who makes the best coffee?’ debate without being ready to defend your position.

If you want to skip the commute or need extra space to get into the zone, feel free to work from home We know you’ve got the skills to get the work done, and if things get messy, your colleagues have got your back. Together, we can find solutions — no one should be struggling on their own. Just send our team a message or set up a call to hash things out.

And since ‘all work, no play’ is never a good idea, you can look forward to regular events with your office faves. From escape rooms to board game nights to even a relaxing morning of yoga and meditati

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