Growth Marketing Manager, Instantia

2 months ago

Sydney, Australia VNG Full time

**About Instantia**:
Instantia is an industry leader in foreign exchange (FX) risk management technology, offering international payments, and providing state-of-the-art technology as well as unparalleled service to clients across the globe. Our innovative, tech-driven approach to FX markets empowers businesses to navigate complex global financial landscapes, safeguarding profits, and manage FX risks effectively.

**Position Overview**:
As the Growth Marketing Manager at Instantia, you will work directly with senior management to design and implement a marketing strategy that elevates brand awareness, and positions our world-first FX risk management platform and technology as a leader in the fintech industry.
This role encompasses orchestrating multi-channel marketing initiatives, including the development and execution of campaign strategies, event coordination, product positioning, and performance-driven digital marketing campaigns across SEO, SEM, and social media platforms. You will be instrumental in identifying and engaging target audiences, crafting impactful content, and delivering integrated marketing campaigns that effectively communicate the value of our industry-leading solutions.
- With a strong focus on increasing market visibility and generating high-quality leads, you will be influential in ensuring Instantia's cutting-edge technology reaches and resonates with businesses seeking smarter FX risk management and payment solutions. This is a unique opportunity to shape our marketing efforts and drive measurable impact in a fastpaced, dynamic industry.

**Key Responsibilities**:

- Campaign Strategy Design and Delivery:

- Develop and execute marketing strategies that align with our business objectives, aiming to enhance brand visibility and drive revenue growth.
- Conduct research to assess available marketing channels and incorporate customer journey touchpoints to maximise impact.
- Ensure campaign strategies align with sales cycles and commercial goals
- Content Creation:

- Oversee the development of high-quality content, including blog posts, whitepapers, case studies, infographics, and webinars
- Ensure content relevance and consistency to establish the Instantia as an industry thought leader
- Develop customer testimonials
- Perform Marketing Campaign Design and Delivery:

- Manage paid advertising initiatives across platforms to drive lead generation and maximise conversions.
- Utilise customer insights, market conditions, and campaign data to refine and optimise marketing strategies in line with evolving trends.
- Event Co-ordination:

- Represent the company at industry events, conferences, and trade shows to expand networks and reinforce brand positioning.
- Work with event staff to ensure seamless event experience
- Develop event materials
- Source suppliers for merchandise
- Logistics, transportation of event assets, booth set up
- Product Marketing:

- Work alongside product teams to formulate go-to-market strategies for new product launches, ensuring effective communication of product value.
- Develop targeted messaging that resonates with our audience, highlighting key features and benefits.
- Develop messages and client-centric content for marketing materials
- Budget Management:

- Manage the marketing budget effectively, ensuring a cost-effective approach that maximises return on investment.
- Track and report on the performance of marketing campaigns, adjusting strategies based on results and key performance indicators.
- Manage the lead generation budget, ensuring efficient allocation of resources and maximised ROI on campaigns.
- Forecast costs and measure actual spend against targets to optimise lead acquisition strategies.

**Yêu cầu**:
**Key Skills and Qualifications**:

- Strategic and Analytical Skills
- Proficiency in audience research, persona mapping, and customer journey design.
- Strong understanding of performance marketing channels and SEO principles.
- Ability to analyse campaign data and adjust strategies to meet KPIs.

**Creative Execution**
- Expertise in copywriting, imagery selection, and content development.
- Experience with Canva for creating marketing assets.

**Event & Project Management**
- Proven ability to plan and deliver events within budget.
- Skilled in vendor negotiation and effective stakeholder communication

**Technical Proficiency**
- Experience with paid search and social media platforms.

**Budget & Resource Management**
Detail-oriented with strong cost management and ROI tracking skills.
**Industry Expertise**
Experience in fintech, international payments, or FX risk management is a strong plus.

This individual should have a proven track record of success in:

- ** Content Strategy and Creation**:Developing high-quality content that aligns with business objectives and positions the company as a thought leader in the industry.
- ** Event Marketing**:Planning and coordinating industry events, conferences, and trade shows to strengthe

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