Digital Marketing Activation Manager

6 months ago

Moorabbin, Australia Coca-Cola Europacific Partners Full time

**ABOUT COCA-COLA EUROPACIFIC PARTNERS**

Coca-Cola Europacific Partners is one of the leading consumer goods companies in the world. We make, move, and sell some the world’s most loved brands - serving 600 million consumers and helping 1.75 million customers across 29 countries grow. We combine the strength and scale of a large, multi-national business with an expert, local knowledge of the customers we serve and communities we support.

Our portfolio in Australia includes the Coca-Cola family of products, as well as loved brands like Sprite, Fanta, Mount Franklin, Keri Juice, Powerade, Jim Beam, Canadian Club and Grinders Coffee.

At Coca-Cola Europacific Partners, we are always refreshing the way we work and becoming a more inclusive, diverse, and equitable company
- as an employer, as a place to work, and as a business. Because when we represent the society we serve, everyone is truly welcome.

**ABOUT YOUR ROLE**

As the _Digital Marketing Activation Manager_, you will be responsible for the activation of CCEP partner brands through Digital Sales and Marketing channels.

Reporting to the Head of Digital, you will play an integral role in working closely with business stakeholders where you will consult and guide the organisation on best-in-class digital activation, innovation & sales team collaboration.

**WHAT YOU WILL BE DOING**
- Development & execution of 12-month Digital Marketing Plan
- Responsible for seamless integration of Digital marketing within the omnichannel P2P and segmented execution
- Deliver eCommerce Test & Learn initiatives against joint priorities to drive future category growth
- Ensure we co-author all Commercial Business plans (JBP/ JCP)
- Establish and deploy channel and customer strategies, including unlocking new brand opportunities
- Input & present at Customer Planning Days, Strategy & Sessions
- As Online Activation Specialist, work to embed capability within each of the account teams
- Identify and work with internal stakeholders to unlock eCommerce priority portfolio to deliver incremental growth
- Responsible for Best-in-Class Digital Shelf & SOV SEO activation
- Manage Agencies in conjunction with brand teams to deliver best practice SEM (promotional grid, activations & KSW alignment), media activation & share back to the business on a monthly basis
- Conduct PCR's; deliver optimisation recommendations & actionable insights to be shared across channels to improve marketing performance metrics
- Own the omnichannel P2P; ensure creative & comms are aligned to broader campaign objectives, each touchpoint is optimised and that the shopper CX is seamlessly integrated both on & offline
- Drive & own online only events & promotional plans
- Work with Digital Strategy Manager to drive change to future proof our online business.
- Own and represent all online channel activity in CELL Meetings

**Reporting**
- Data analysis creating digital reporting performance decks when required to make data driven decisions for future digital marketing and sales investments.

**LET’S TALK ABOUT YOU**
- Ideally Marketing or Sales degree/background
- Minimum 5+ years’ experience in trade marketing in an FMCG or Retail - must have experience in Digital Marketing
- Experience managing agency & third-party relationships
- Demonstrate strong commercial acumen
- Ability to collaborate & influence multiple layers of Management
- Lateral thinker, problem solver and ability to work autonomously
- Ability to interpret insights and derive recommendations which will drive volume or profit outcomes which are win-win for CCEP and customer
- Well-developed presentation confidence and professionalism with the ability to manage varying customer & team personality styles
- Understand Sales and Customer landscape
- Excellent process and planning behaviours
- Ability to foster and grow business relationships
- Ability to communicate business initiative rollout effectively

**WHAT’S IN IT FOR YOU?**
- Performance related incentive scheme
- Free monthly product allowances to share with family and friends (including Coca-Cola, Mount Franklin, Monster, Rekorderlig Cider and more).
- Attractive leave package including paid parental leave and purchase leave options.
- Access to additional benefits including Fitness Passport & discounts with our many diverse customers including Apple, JB-HIFI, Telstra & Hertz.
- Free counselling for you and your family via our EAP helpline as part of our commitment to well-being.
- Generous Employee Share Purchase Program

**WHY CHOOSE US FOR YOUR NEXT ROLE?**

We have an amazing culture at CCEP, to find out more make sure you check out the people stories on our website here

Applications close on Tuesday 9th April
- At Coca-Cola Europacific Partners, we are always refreshing the way we work and becoming a more inclusive, diverse and equitable company. It’s important to us that you have the best recruitment experience possible, therefore, please let us know what support we

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