Search Specialist

**Job no**: 529484
**Work type**: Full Time
**Location**: Sydney, NSW
**Categories**: Marketing / Communications
- Employment Type: Full-time (35 hours per week), Fixed Term 8-month contract.
- Remuneration: Level 7 - starting at $110,073 plus 17% superannuation
- Location: Kensington, NSW (Hybrid working model)

**About UNSW**
At UNSW, we pride ourselves on being a workplace where the best people come to do their best work. We aspire to be Australia’s global university, improving and transforming lives through excellence in research, outstanding education and a commitment to advancing a just society.

**Why your role matters**

The SEO/SEM (Digital Search) Analyst is responsible for querying, interrogating, reporting, and understanding UNSW’s overall digital search performance. Working closely with content marketing, paid media and paid search teams, the analyst will play a pivotal role in defining the life-long learner (LLL) and Marketing and Digital Experience (MDX) unit’s SEO and SEM strategy.

**About the Role**

You will be required to undertake and have experience in the following areas of expertise:

- Monitor SEO and SEM performance, developing SEO/CRO tests and provide recommendations to marketing, strategy, and product teams to enhance and optimise product development, marketing, and sales activity.
- Lead the creation and prioritisation of the LLL and MDX unit SEO roadmap and content prioritisation, seeking alignment and buy-in with internal stakeholders.
- Support reporting on digital activity, including report and dashboard building. Ensuring all relevant data feeds are live and accurately linking to relevant digital assets.
- Implement SEO audits and provide recommendations for optimisations.
- Knowledge optimising content for AI-first search experiences and understanding how AI systems interpret and surface web content is a plus.
- Undertake tests and analyses to support the optimisation of the University’s digital assets, such as website, landing pages, help pages, etc. for both search engines and end users. Assist with the development of a structured, standardised approach and roadmap to execute A/B testing. Collect and analyse data and identify trends and insights to maximise campaign ROI.
- Scale and improve SEO workflows and processes, with a focus on automation and efficiency.
- Support improved personalisation campaign execution, utilising a quantitative approach to define audience segments and channel attribution.

**About You**
- Tertiary degree in a related area, and/or relevant experience in digital search analytics in a commercial setting. Digital marketing / SEO certifications are highly desirable.
- Well-rounded experience in all aspects of SEO from content strategies to technical audits as well as SEO/CRO experimentation.
- Comfortable with generating technical documentation and briefings to communicate SEO strategies and technical search requirements.
- Hands-on experience with SEO and web analytic tools such as Adobe Analytics, Search Console, SEM Rush, Adobe Target, Site-Improve, Accutics, etc.
- Experience in paid search, media search, search engine marketing or similar roles is highly desirable as is experience with ad-tech and paid media campaign management.
- A bias for action, a knack for learning new things and strong problem-solving skills.
- Ability to work flexibly and productively as an effective team member, ensuring deadlines are met and work is delivered to a high standard.

**For further information on the role & responsibilities, please refer to the Position Description**

**How to Apply**: Submit your CV & cover letter detailing your interest and suitability for the job (as per the skills & experience bullet points in the **job description**) before **Wednesday 22 January by 11:55pm.**

**UNSW Benefits and Culture**:People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world. Our benefits include:

- Flexible Working Options (work from home, flexible hours etc)
- Additional 3 days leave during December festive period.
- Career development opportunities
- Up to 50% discount on UNSW courses
- Flexible 17% Superannuation contributions, additional leave-loading payments and salary sacrifice.
- Discounts and entitlements (retail, education, fitness passport)

**Job queries contact**:Tai James, Talent Acquisition Consultant
- UNSW is committed to equity diversity and inclusion. Applications from women, people of culturally and linguistically diverse backgrounds, those living with disabilities, members of the LGBTIQ+ community; and people of Aboriginal and Torres Strait Islander descent, are encouraged. UNSW provides workplace adjustments for people with disability, and access to flexible work options for eligible staff._

Position Description

**Advertised**: 08 Jan 2025 AUS Eastern Daylight Time
**Applications close**: 22 Jan 2025 AUS Eastern Daylight Time