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Paid Media Consultant

1 month ago

Melbourne, Australia BlueRock Full time

Certified B-Corp & Great Place to Work 2023

Embrace an inclusive and diverse workplace culture, centred on health, wellbeing, and fun

Grow your career in a rapidly expanding advisory firm

Want to work with people you love, and deliver growth results you’re proud of that will not only excel you in your career but help dozens of businesses and founders? Join BlueRock, an entrepreneurial advisory firm with a difference - by entrepreneurs for entrepreneurs.

We also take your growth and development seriously and we have the data to prove it Check this out from our 2023 Engagement Survey.
- 92% of BlueRockers feel they have an opportunity to grow professionally
- 85% of BlueRockers believe we are committed to social responsibility

**About the role**

We are looking for a full-time Paid Media Consultant to join our vibrant, talented and forward-thinking digital team to lead clients in eCommerce, Retail, Professional Services, Lifestyle, QSR and FMCG through their own unique paths of growth.

With at least 1 year already of commercial experience, as a Paid Media Consultant you will have the support of a Senior Paid Media Consultant as well as a team of managers and to further develop our skills.

This is a perfect role for someone who is on top of social media trends and content formats, and have explored other paid media platforms such as TikTok, Pinterest, Spotify. You will be able to strategically conjure up audience targeting and creative content strategies for the different stages of the customer funnel

We are looking for applicants with these 3 key attributes:

- Analytical and data-driven with proven experience in optimising paid media campaigns across either Google, Meta, or Programmatic channels with demonstrated ROI
- Creative and innovative mindset with a positive attitude to dream up never-done-before strategies to support your client portfolio
- Experience developing cross-channel media plans, delivering on scope, and managing client experience and expectations

**About BlueRock Digital**

BlueRock Digital is a progressive digital agency with a twist. We specialise in holistic digital strategy, eCommerce systems consulting, UX design and growth marketing. Using Digital as the key enabler, we are the only advisor in the world that can both deliver and connect our client’s Marketing, Customer Experience and Business Operations. We also have the unique opportunity of working alongside all Bluerock's other advisory divisions to provide our clients with a solution to any and every problem they may have. Whether it's supporting a business with inventory management, building an eCommerce experience, optimising a brand’s digital visibility or all the above, our whole team works together to get exceptional outcomes. Plus, we have a heap of fun along the way

**What you’ll be doing**
- Develop paid media advertising strategies with a focus on maximum ROAS
- Work with and manage Google Search and Google Shopping
- Execute through Facebook Business Manager including account set up, hygiene, campaign management, audience development, Pixel setup, conversion tracking
- Set up of Google Analytics, GTM, conversion tracking, and Data Studio dashboards
- Set up and management of TikTok, Pinterest, Spotify and LinkedIn advertising campaigns
- Stay abreast the overall digital marketing strategy and performance
- Monthly reporting and meeting account level KPIs
- Source UGC content for paid campaigns with the support of marketing executives
- With the support of marketing executives develop advertising copy with punchy and engaging headlines and captions
- Client partnering / account management, and performing business reviews and support strategic advisory for clients

**Requirements**:
We want to hear from people who have 1-2 years’ experience in a range of the following:

- Facebook Business Manager from account set up and hygiene, campaign set up, audience building, and pixel tracking set up with an optimization and performance-oriented mindset
- Setting up and optimising Google Search campaigns including Performance Max, Shopping Search, and Display, as well as managing eCommerce shopping feeds into advertising platforms
- Reporting, data and analytics using GTM and GA4
- Copywriting for ads

**Benefits**

Our people love to work for us, here’s why
- Officially B-Corp Certified, a Certified Great Place to Work 2023 and 2021 Best Workplaces winner
- Competitive salary, free weekly lunches, awesome social events (including a social club - winery tours to museum tours), flexible working arrangements, and amazing headquarters in the CBD
- Receive mentoring and coaching from industry leaders and plenty of opportunities for growth and promotion
- Learning and development including internal and external training programs to build your career skills.
- An inclusive and diverse workplace culture centered on health, wellbeing and fun.
- The ability to salary sacrifice for their very own BlueRock share

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