Digital Channel Specialist

2 weeks ago


Sydney, Australia Lanson Partners Recruitment Pty Ltd Full time

$125,000 - $135,000 inclusive
- Sydney CBD
- Hybrid
- Flexible working arrangements
- Development opportunities and well-being programs
- A generous insurance plan for their people
- Known in the industry for its excellent culture

**The Opportunity**

This is an exciting, newly created opportunity for a Digital Channel Specialist to join the Group Life & Investments business for initially a
**12-month fixed-term contract** to assist with a project.

Working within the Marketing, Communications & Propositions Development team, you will be responsible for supporting the technical delivery of activities across all owned digital channels, including web, eDM, CMS, and e-learning. Working with the Senior Manager, Marketing Operations, you will support campaign set-up, change execution, and reporting on all digital channel activities, providing insights on best-practice approaches and making recommendations to optimise marketing activities.

**Your day-to-day**
- Contribute to the development and delivery of the Group Marketing digital strategy across multiple platforms.
- Responsible for working with internal stakeholders and fund partners to deliver a superior digital partner experience.
- Management of marketing-owned platforms and working with IT resources to deliver desired outputs.
- Execute communications developed by the Marcomms team, across digital platforms.
- Continually optimise the user experience of the TAL partner website experience
- CMS management - Sitecore
- LMS management - Cornerstone
- CRM management - Microsoft Dynamics
- Deep dive into web analytics and user experience regularly, analyse the opportunities and propose and deliver improvements.
- Working with developers to ensure tracking and tagging is working correctly
- Analytics - Google Analytics and Adobe Analytics

**Qualifications**
- To be successful in this role you will have:

- 2 - 5 years experience in a digital/website management role, Financial Services experience is preferred
- Previously worked on B2B or B2C with experience in managing agencies
- Sound CMS experience, working with digital analytics such as Adobe Analytics or Google Analytics, and at least basic HTML knowledge

Rebecca Herbert


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