Brand Manager

3 weeks ago

Docklands, Australia Bega Cheese Full time

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us

Bega Group Story

Bega Group is home to many trusted and iconic food and beverage brands. Whether it’s VEGEMITE on toast, a Big M on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day. Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future

The Role

Have you ever had a brain fade moment and thought A Dare Fix'll Fix It? Interested to see how Australia’s #1 Iced Coffee brand is so successful? If so, we now have an exciting opportunity for a high performing Brand Manager to join our marketing team. We are looking for a passionate, results orientated and proactive marketer capable of delivering new product development, cut through brand communications and high-profile sponsorship and activation campaigns. Based at our Docklands office, this role reports to the Marketing Manager - Iced Coffee with a focus on driving growth for our powerhouse, market leading icon, Dare In this role, the successful applicant will be responsible for implementing brand plans and managing multiple agency & internal stakeholder relationships. You will work cross functionally with R&D, Operations, Finance and Sales to drive the brand growth agenda and bring new products to life We are seeking a current Brand Manager, looking to make huge impact and delight in the end-to-end ownership of an iconic Aussie brand

**Responsibilities**:
- Manage and implement the annual Dare brand plan and Go-To-Market strategies within brand guidelines- Create breakthrough communications and key brand activations- Develop and shape the Dare product range- Lead multiple New Product Development initiatives through Stage Gate- Manage and report on Brand Performance (Sales, Share, Profitability, Equity) and participate in reviews of marketing activities to identify opportunities for improvements- Establish and maintain quality agency village and partnership relationships- Manage and report on brand Marketing Investment budget

About you- Experience in similar brand building and strategic marketing and communications roles in FMCG industry- Displays a challenger mindset to drive brand growth; experienced in development and implementation of high impact and innovative marketing activities to drive long and short-term uplifts- Experience in shaping brands, managing through the line communication plans, successful execution of Go-To-Market plans and leading new product development initiatives- Understands consumer needs and has experience in crafting engaging category and brand stories to successfully sell into Category and Customer Teams- Works both collaboratively and independently with tight deadlines and is flexible to adapt well in fast-paced environments

Life at Bega Group

Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we’re committed to fostering a supportive and agile work environment for our team.- Join a dedicated, forward-thinking, and innovative culture- Grow with us, through opportunities for career development and progression- Contribute by giving back to your community through charities we partner with- Access to mental and physical health programs through our wellbeing portal and programs- Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance

Applications

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