Brand Manager

7 months ago

Clayton, Australia PPG Industries Full time

As a **Brand Manager** based in **Clayton, Victoria**, you will report to the Head of Marketing on a Fixed-term Contract basis (12 months full-time). You will develop and implement marketing programs for designated brands for the Australian and New Zealand markets.

**Responsibilities**
- Develop annual marketing plans for designated brands.
- Compile and implement brand plans which encompass strategic brand direction, main objectives and initiatives, promotional programs, and quantitative performance measures.
- Contribute to the development of a 3-year strategy for the category.
- Collaborate with the designated Business Team in the preparation of budgets and forecasts and ensure marketing strategies are compatible with sales plans.
- Stay informed about the trends and new competitors in the paint market, ensuring PPG stays aware of competitor brand activities and promotional programs.
- Work with local and global R&D teams to identify new product opportunities from the global portfolio to build a new product pipeline that aligns with the Business Strategy.
- Develop and implement promotion and advertising activities for designated brands/products to achieve monthly, quarterly, and yearly business objectives.
- Develop & execute new product development plan on time to ensure the marketing goals are achieved.
- Analyse and interpret marketing, trade, and consumer research information and make recommendations to the Business Team regarding pricing, promotions, distribution channels, advertising, and competition.
- Communicate with relevant international product development teams on product development programs, and global insights to ensure local requirements are considered in the development process.
- Communicate with the sales team to maintain support for products and brands in both retail and trade.
- Help develop marketing plans, which include profit estimates, to maximise market share, and achieve sales and profit objectives.
- Review sales performance of products and recommend changes in pricing, media, and product mix.
- Evaluate new products and forecast potential sales.
- Consult with sales, operations, and finance to ensure the most effective and profitable marketing of products.
- Conduct financial analysis of marketing and promotional expenditure.

**Qualifications**
- Minimum 3-5 years of experience in brand management or product management.
- Experience in new product development and portfolio management.
- Experience partnering with advertising and promotional agencies to develop consumer promotions and advertising campaigns.
- Sound experience using different marketing techniques.
- Good commercial and financial knowledge and the ability to interpret complex financial data.

**About us**:
**PPG: WE PROTECT AND BEAUTIFY THE WORLD**

**The PPG Way**

Every day at PPG:
**We partner with customers to create mutual value.**

We are insightful, dedicated, and proactive. We have intimate knowledge of the market and our customers. We focus on practical solutions that make a difference.

**We are "One PPG" to the world.**

We are better and stronger together. We use our scale to reach new markets and introduce technologies as we differentiate and improve our markets.

**We trust our people every day, in every way.**

We empower our people to make the right decisions. We are inclusive, transparent, and respectful. Our feedback is clear and actionable.

**We make it happen.**

We have experience winning. We achieve. We deliver with discipline and integrity. We bring our best energy to our work. We decide and act intelligently and quickly.

**We run it like we manage it.**

We respect one another by being responsible and accountable. We always act in the best interest of our company, customers, shareholders, and our communities.

**We do better today than yesterday - everyday.**

We learn. We develop our people to grow our businesses.

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