Marketing Analyst

2 weeks ago

Docklands, Australia Australian Pharmaceutical Industries Full time

Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.

**About us:
Since our humble beginnings in 1910, we’ve grown from a small co-operative of three pharmacies to a national organisation and one of Australia’s leading health, beauty, and wellness companies.

Wesfarmers Health includes 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics. The division employs more than 3600 team members.

**About the role:
The Marketing Analyst position entails delving into marketing data, assessing critical performance metrics, and crafting insights to steer our marketing strategies. In this role, you'll be pivotal in fine-tuning our marketing endeavours and securing the triumph of our campaigns.

Key responsibilities will include:

- Delivery of marketing post implementation analysis reports
- Assisting with marketing planning and optimisation
- Primary contact for the media agency (Media Mixed Modelling & Full Funnel Modelling) Primary contact for Data and Insights Team to assist in customer led marketing programs

**What you’ll bring:
- Excellent knowledge of analytical software, such as SAS, SPSS, and Google Analytics.
- Excellent research, analytical, and data interpretation skills.
- Familiarity with survey tools, CRM programs, and databases.
- Ability to communicate complex information in an easy-to-understand format.
- Superior problem-solving abilities and strong analytical thinking.
- Strong commercial acumen, critical thinking skills and experience collaborating with external suppliers (agencies).
- The ability to work cross-functionally in a large organisational context to achieve outcomes through negotiation and stakeholder management.
- Excellent communication and relationship management skills
- Self-motivated with the ability to work autonomously.
- Advanced PC skills including Word, Excel, PowerPoint and Outlook.
- Ability to work under pressure and work within tight deadlines.
- Strong attention to detail.
- Ability to manage multiple tasks simultaneously.
- Tertiary Degree in Business, Statistics or Business Systems. Min 3 years’ experience in a similar role, either agency or client side.

Join us in shaping a supportive and thriving work environment where every team member plays a crucial role in our collective success.

**Why us?
- A fantastic work culture based off our four Ways of Working - Be well, Show You Care, Make it Better and Act Now.
- Flexible working that is balanced with our organisational need to create connections and enable collaboration.
- Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
- Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
- ‘We Love Your Work’ recognition program. Team members can recognise their peers, team or other business units, with winners taking part in our annual awards.
- Novated leasing options with discounted onsite parking
- Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
- Beautiful outdoor terrace for work and recreation
- Food, coffee and health & wellbeing facilities onsite including a free fully equipped gym Dedicated end of trip facilities (cycle racks, showers, lockers).

**_Aboriginal and Torres Strait Islander Applicants _**
- Our vision is to stand as the employer of choice for Indigenous Australians, reflecting our dedication through a substantial investment aimed at attracting, empowering, and retaining Aboriginal and Torres Strait Islander personnel throughout our expansive array of stores and corporate offices. We provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement within Wesfarmers Health.

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