Campaign Data Analyst

3 weeks ago

Docklands, Victoria, Australia MLC Life Insurance Full time
Are you committed to bringing your best to life every day?

At MLC Life Insurance, we're proud of our history of protecting Australians for over 135 years. We provide flexible, affordable, and innovative insurance products to almost 1 million Australians. We're Australian-led and managed, and part of a global network through our partnership with one of the world's leading life insurers, Nippon Life Insurance Group.

We're driven by a powerful purpose, providing our customers and their families with a Promise for Life to be there when they need us most - and that's a great purpose to bring us together at work every day.

We work hard to deliver a total customer experience that keeps our customers and partners at the forefront of all our decisions. We're a values-driven business that strives for high performance and growth as we look towards the future.

The Role

We have a 14-month fixed term contract opportunity to join our Brand and Marketing team as a Campaign Data Analyst.

This position involves bringing data to life by facilitating campaigns. Your primary duties include supporting campaign execution, reporting on performance, and proactively identifying insights that can be transformed into campaigns.

You are the liaison between the marketing team and the data specialists from the Data & Analytics, Claims, Product, and Retention teams.
You work closely with the Marketing Leads and the Marketing Cloud Implementation Lead to deliver insightful and relevant communications. You monitor campaign performance closely to identify opportunities for improvement and optimisation. Your responsibility is to assist the marketing team in creating and using targeted customer segmentation to ensure that MLCL engages with the right customers at the right time through the right channel to enhance the experience and maximize retention.

About you

This is a great opportunity for an Actuarial Analyst or Data Analyst looking to expand their experience in Marketing. As an Actuarial based business, this role will see you working with Actuarial data to evaluate our marketing metrics.

You will have:
  • Tertiary qualifications in relevant discipline (Mathematics, Science, Statistics)
  • 2 + years' experience in an Actuarial or Data Analyst role.
  • Understanding of Data structure and Warehouse - ability to query using SQL
  • Experience using Marketing Automation system like Salesforce Marketing Cloud, Braze, HubSpot, preferably Salesforce Marketing Cloud is highly desirable.
  • Experience with reporting and data visualisation tools such as Microsoft Office Suite and Microsoft Power BI
  • Experience with data management and statistical/predictive modelling tools, desirable.
Bringing our best to life - why join us?
  • We do work that makes a genuine difference to our customers, partners and community.
  • We have a supportive, inclusive and flexible team culture, including hybrid working.
  • We support your growth and development, and careers across our business units and teams that are as unique as our people.
  • We reward and celebrate our successes, through our incentive and recognition programs.
  • We offer tools, resources and benefits to support your wellbeing, including additional lifestyle leave and our Family Life hub.
  • We connect and celebrate our diversity at work through our social committees and employee groups, and we contribute to our community with paid volunteer leave and through our sustainability commitments.
Should an applicant be the preferred candidate, background checks (including Federal Police Checks, Employment checks, ASIC banned and disqualified persons and Bankruptcy checks) will be completed prior to the candidate's employment being confirmed. The outcomes of the background checks do not automatically bar candidates, however they will be assessed against the inherent requirements of the position.

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