Digital Copywriter

3 weeks ago

Sydney, Australia Montu Full time

**Company Description**
Montu is one of Australia's leading health tech businesses and a leader in alternative health services. With operations in Australia and Europe, we take a technology-first approach to reshaping the landscape for suppliers, practitioners, pharmacies and patients.

Montu operates a fully integrated, end-to-end ecosystem of healthcare companies that touches every part of the alternative health experience, from patient care through to pharmacy dispensing, clinical education, product development, wholesale distribution and more. Our brands include Alternaleaf, UMeds, Leafio and Saged.

Recognised by the Deloitte Fast 50 as the fastest growing tech company in Australia for two years running - with revenue growth of over 26,000% and 9,000% - Montu is now the largest business of its kind outside North America.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

We are looking for a dynamic Digital Copywriter to join our growing B2C Marketing team, to craft compelling and impactful copy across a wide range of campaign touchpoints.

Reporting into the Director of Copy, the Digital Copywriter will be responsible for developing engaging, brand-consistent messaging for Out of Home (OOH), Broadcast Video on Demand (BVOD), radio, social media (paid and organic), eDMs, the company website, campaign landing pages, some PR materials, activations and presentation decks.

**Key Responsibilities**:

- Campaign Copy Development
- Develop clear, persuasive, and on-brand copy for various campaign touchpoints, including OOH, BVOD, radio, social media (paid and organic),eDMs and the company website.
- Collaborate with designers, marketing teams, and other stakeholders to ensure copy aligns with the visual direction and overall campaign objectives.
- Write and optimize campaign landing pages to enhance user experience and drive conversion.
- Social Media and Digital Copy
- Develop copy for social media channels (both paid and organic) that resonates with target audiences and drives engagement.
- Adapt messaging to suit different formats and platforms, ensuring the tone and style are appropriate for each channel.
- Monitor social media trends and incorporate them into copy strategies when applicable.
- Collaborate with the social media team to ensure timely and impactful copy for scheduled posts, campaigns, and activations.
- Collaboration and Stakeholder Management
- Partner with creative, marketing, and product teams to align messaging with brand guidelines and campaign goals.
- Work closely with the Director of Copy to receive feedback, revise copy, and ensure all messaging meets the highest creative standards.
- Assist in brainstorming sessions to generate fresh, innovative ideas for campaigns and initiatives.
- Contribute to content planning and strategy development.
- Content Optimization & Brand Consistency
- Ensure all copy is optimized for both user engagement and SEO across digital touchpoints, including website content and campaign landing pages.
- Stay informed about industry trends, tone of voice innovations, and best practices in digital and traditional media.
- Monitor social media trends and incorporate them into copy strategies when applicable.
- Continuously review and refine copy to ensure it remains aligned with evolving brand objectives and messaging.
- Campaign Tracking & Performance Evaluation
- Collaborate with the marketing team to assess campaign performance through analytics and provide insights for future improvements.
- Revise and optimize copy based on feedback and performance metrics to improve campaign effectiveness.
- Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs):

- Deliver on individual and set departmental OKR and KPI’s as determined from time to time.
- Continuous Improvement, Safety and Compliance:

- Continuously learn from successes and failures to refine and enhance improvement strategies.
- Actively participate in training (including mandatory training) and professional development sessions to enhance skill set.
- Observe, understand and comply with all Occupational Health and Safety Legislation, Regulations, Codes of Practice, Policies, Procedures and directives.
- Be proactive and responsible for own actions, and adhere to compliance requirements relevant to your position (eg. legislation, policy and guidelines).

**Qualifications**
You love the opportunity to innovate, have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change, and to scale, at a pace.

**In addition to these foundations, you will have**:

- Proven experience as a Copywriter, with a portfolio demonstrating versatility across different formats (OOH, BVOD, radio, social media, website copy, etc.).
- Experience working within an agency or a start up/scale up, writing for various industries or sectors will be considered hi

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