Content Editor, Bunnings

5 months ago

Pyrmont, Australia News Corp Australia Full time

Medium Rare, Australia’s leading content marketing agency, is looking for a Branded Content Editor to create high-quality commercial campaigns for Bunnings and its partners.

You’ll be part of Rare Creative, the agency’s energetic and fast-growing branded content studio, working closely with sales, design and the Bunnings editorial team to develop innovative content for the Bunnings print magazine and digital publishing platforms.

With a proven editorial background in print publishing (at a media company, agency or brand), you’ll be comfortable writing, commissioning and editing copy of the highest standard. We’re looking for someone who thinks like a journalist and, at the same time, a marketer. You can take a brief or marketing objective and translate it into a must-buy proposal for a client - then deliver content end to end that aligns with commercial objectives and delivers strong results.

You’ll be joining a fast-growing business with a flexible working environment offering stability, balance and great culture. This is a hybrid role, based in our Sydney office but with the opportunity to work part of your week remotely.

**About the role**:

- Lead the production of editorially-rich branded content for advertisers in Bunnings magazine and its online publishing channels - covering everything from quick home and garden updates to renovation planning, maintenance projects, savvy upcycles and DIY transformations.
- This is a hands-on editorial role suited to an independent self-starter; you’ll write copy and work alongside a designer to manage the day-to-day running of all advertorial and partnership content from end to end, from concept stage through to commissioning, editing, design and client approval.
- Optimise print copy for digital channels, leveraging SEO, social, EDM newsletters and other ways to amplify content to a wider audience.
- Work closely with the Bunnings editor and wider editorial team to ensure advertiser content upholds brand guidelines and aligns with wider Bunnings content strategy.
- Work closely with the Bunnings sales team to develop proactive proposals and brief responses that align with client objectives and win new business. This includes working with strategy and insights teams on concept ideation, taking a lead in proposal writing and sales decks, and working with the design team to direct the creation of page mock-ups and flyers. We’re looking for someone who can think bigger, with interesting multi-platform ideas that will excite clients and readers and generate revenue.
- Present proposals, attend client meetings and ensure a smooth flow of communication with all internal and external stakeholders.

**About you**
- You have at least five years’ experience as a writer, editor or content producer at a media publisher, agency or relevant brand. Experience as a magazine or website section editor in the lifestyle space would be highly advantageous. We’re looking for someone who can tell a story across all channels, so digital, social, video script writing/storyboarding and newsletter experience would also be highly regarded.
- You possess strong writing, commissioning and copy-editing skills. An exceptional eye for detail is essential.
- You can think visually and are comfortable working with a designer to direct visual assets, including print layouts, shoots, social content, videos and ad creative.
- You have a strong interest and proven experience in the homes, gardening and DIY category.
- You possess high-level organisational skills and demonstrated experience juggling multiple deadlines and concurrent projects. You also have experience managing freelance contributors within an editorial budget.
- You’re an innovator with a love of learning. You stay on top of what’s happening in the market and are always looking for new ways to wow clients and drive results.
- You’re entrepreneurial at heart and can identify content opportunities for new or existing clients and produce ideas they can’t say no to. Experience writing presentations and pitches is preferred but not essential.
- You’re a social media native with up-to-date knowledge of platforms and best practice. Knowledge of SEO writing and analytics would be advantageous.
- Excellent communications skills to work with both sales and creative teams, as well as driving positive and productive conversations with clients and stakeholders.

**Working at Medium Rare**
- Medium Rare is a hybrid workplace. We’re based in Pyrmont but you’ll have the opportunity to work part of your week remotely.
- Our team is dynamic and high-performing and we encourage key behaviours in our people to help maintain and improve our company culture.
- We are hardworking and stay true to our strong Medium Rare brand and reputation, leading positive relationships with our clients and showing them that we understand their worlds.
- We prioritise healthy work relationships by bringing our team together in productive an

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