Loyalty Marketing Coordinator

5 months ago

Nunawading, Australia Beacon Lighting Full time

**Full-time permanent role in a supportive, collaborative team**:

- ** Brand new state of the art offices above our latest flagship store**:

- ** Flexible & Hybrid working arrangements**:

- ** Questions? Please contact Steve on 0457 535 904**

**About Beacon Lighting Group**
Established in Melbourne in 1967, Beacon Lighting is Australia’s leading specialist retailer of lights, ceiling fans and light globes, with over 120 stores nationwide. We’re driven by a passion to improve the homes and lives of our customers by always searching for and creating not only beautiful and exciting designs, but products that are innovative and gentle on the environment.

Our care for and commitment to our residential customers extends to our trade, wholesale and commercial customers too. We show them the most cost-effective and energy-efficient ways to light up or cool down their business through Beacon Lighting Commercial, Light Source Solutions, Masson For Light, and our international operations in New Zealand, Hong Kong, Germany, USA and China.

**The Role**

We are currently seeking a full time Loyalty Marketing Coordinator to join our team. Mentoring and managing the Loyalty Marketing Assistant and reporting to the Digital Marketing Manager, this role will be responsible for supporting the marketing team and loyalty programs by executing effective customer communications and optimizing the performance of campaigns to improve customer engagement and improving profitability.

Key responsibilities include:

- Assist with strategy development for Beacon's Retail VIP program, and the newly launched Beacon Trade program
- Develop loyalty campaigns (including promotional communications and automated customer journeys) that drive revenue through acquisition, retention, cross-sell and up-sell
- Design and execute testing strategies based on key hypotheses to deliver actionable learnings that contribute to both business and channel growth
- Collaborate with stakeholders to understand needs and goals, and manage all requests designed for loyalty campaigns
- Understand and analyse campaign performance metrics to communicate regular KPI reports & performance trends
- Providing ongoing analysis, including RFM & CLV modelling, to inform Beacon’s marketing & loyalty programs

**About You**

To be successful in this role you will demonstrate:

- Excellent written communication skills and basic HTML coding skills with the ability to problem solve
- Experience managing privacy (CAN-SPAM, CASL) compliance preferred
- Strong analytical skills, attention to detail and a competence in reviewing and understanding data
- Demonstrated ability to collaborate with colleagues across multiple business areas

**Benefits**

In return for your efforts we offer an attractive salary package, generous product discounts and a great supportive team culture. Based in our beautiful, new, purpose-built offices in Nunawading, this role also offers flexible working arrangements that enable significant time working from home. This is a fantastic opportunity to work within an ASX listed company that has been constantly evolving and striving for success for over 50 years.

**Please Note**

LI-Hybrid

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