Digital Marketing Manager

2 weeks ago

Nunawading, Australia Beacon Lighting Full time

**Full-time permanent role in a supportive, collaborative team**:

- ** Brand new state of the art offices above our latest flagship store**:

- ** Flexible & Hybrid working arrangements**:

- ** Attractive salary package**:

- ** Questions? Please contact Steve Moir on 0457 535 904**

**About Beacon**

Established in Melbourne in 1967, Beacon Lighting is Australia’s leading specialist retailer of lights, ceiling fans and light globes, with over 120 stores nationwide. We’re driven by a passion to improve the homes and lives of our customers by always searching for and creating not only beautiful and exciting designs, but products that are innovative and gentle on the environment.

Our care for and commitment to our residential customers extends to our trade, wholesale and commercial customers too. We show them the most cost-effective and energy-efficient ways to light up or cool down their business through Beacon Lighting Commercial, Light Source Solutions, Masson For Light, and our international operations in New Zealand, Hong Kong, Germany, USA and China.

**The Role**

We are currently seeking a full-time Digital Marketing Manager to join our team on a permanent basis.

Reporting to the Group Marketing Manager, this role operates within our award-winning in-house marketing team, managing three direct reports. You will be responsible for strategic direction and implementation of innovative digital marketing initiatives to ensure business goals and growth targets are met.

**Key responsibilities will include**:

- Managing the online marketing for Beacon Lighting.
- Executing digital initiatives, campaigns and projects within set budgets and deadlines.
- Analysing website performance and online marketing activities, making recommendations for performance improvement where appropriate.
- Coordinating online campaigns (including but not limited to Paid Search and Remarketing) to increase online traffic and sales.
- Managing the strategic direction of Beacon loyalty programs aimed at increasing membership, engagement, and sales.
- Managing the Loyalty Marketing Coordinator and Loyalty Marketing Assistant responsible for VIP and Trade Club communications and engagement initiatives.
- Managing the Digital Marketing Coordinator & PR & Content Creator responsible for the Social Media strategy and influencer activities throughout the business.
- Managing performance of promoted listings for marketplaces - including eBay and Amazon.
- Presenting digital initiatives and campaign ROAS to executive management team.
- Working closely with partners including Beacon’s media agency to fulfil digital initiatives.
- Coordinating and tracking the resolution and completion of technical issues.
- Working collaboratively with partners across Beacon and media agency to fulfill digital initiatives.
- Briefing the in-house design team and contribute to creative strategy of campaigns.

**About You**

With an enthusiastic attitude and a passion for digital marketing, you will preferably have a minimum of 4 years’ experience in a similar digital marketing leadership role. In addition, you will demonstrate:

- High level of competency in Microsoft Office programs, especially Excel and PowerPoint
- Ability to work at both a strategic and operational level in a fast-paced retail environment thus allowing you to work collaboratively with key stakeholders.
- Strong analytical and interpretational skills.
- Exemplary attention to detail.

**Benefits**

In return for your efforts we offer an attractive salary package, generous product discounts and a great supportive team culture. Based in our beautiful, new, purpose-built offices in Nunawading, this role also offers flexible working arrangements that enable significant time working from home. This is a fantastic opportunity to work within an ASX listed company that has been constantly evolving and striving for success for over 50 years.

So if you can demonstrate the above requirements and you are seeking to further your career in an exciting and supportive working environment, we’d love to hear from you.

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