Digital Marketing Manager

2 months ago


Melbourne, Australia Amplifon Full time

**About us**:Amplifon is the global leader in the hearing care retail industry. Since 1950 we've been changing the lives of millions of customers all around the world. And though we are a global company that's constantly growing, we have a start-up approach and strive for innovation every day. We take pride in setting the standard for our industry and constantly challenge and improve the customer and employee experience.
- Take a customer centric, data driven approach and leverage technology to develop and deliver strategies that drive competitive advantages.
- Grow lead generation strategies by optimising high performing campaigns through frequent creative refreshes and testing of new campaigns to further grow pipeline of leads.
- Develop personalised new digital customer journeys for improved conversion.
- Enhancement of the existing customer journey to deliver a superior experience.
- Partner with corporate and local teams, media, creative, and SEO agencies and to optimise media. efficiencies, develop content and enhance performance across digital channels.
- Build relationships with Amplifon corporate & global digital marketing community and leverage best practise.

**Digital Owned Media: Deliver Digital Lead growth and Brand Awareness**
- Forecast investment and KPI delivery to meet business requirement for leads resulting in booked appointments.
- Deliver growth in digital lead generation and deliver to KPI's across all digital owned channels.
- Measure and report on digital KPI's (through the entire sales journey).
- Continually optimise digital lead generation and ROI.
- Identify and develop new digital channels to test for lead generation.
- Support brand objectives and integrate content for consistent messaging in market.

**Digital Paid Leads**
- Forecast investment and KPI delivery to meet business requirement for leads.
- Supplier management and lead data management
- Work closely with Call Center Managers and Outsourcer to ensure leads conversion journey is continuously optimised for optimal booking rates
- Measure and report on KPI's (through the entire sales journey).
- Work with suppliers to continually optimize leads and ROI.

**Website Management**
- Ensure all content is relevant, on brand, compliant and up to date.
- Website optimisation.
- Targeting, testing and development personalised UX to increase conversion rates.
- Grow SEO traffic and conversions.
- Ensure websites are secure and functioning correctly.
- Develop Attune on-line Medical presence to further engage with medical community.

**Budget Management**
- Budget allocated for optimal returns and is continually reviewed for improved ROI
- Budget is managed effectivity to forecast.

**Reporting and Analytics**
- Deliver reporting on digital performance and continuously measure performance and identify opportunities for optimisation.
- Measure and analyse lead performance.
- throughout the funnel to understand ROI's and develop strategies to improve efficiency and performance.
- Support development of reporting digital reporting throughout the sales process.

**Deliver Key Projects**
- Projects can include new channel testing, content creation, customer journey development, systems, platform and technology developments.

**Education and experience**
- 7+ years' experience with majority of your experience in digital marketing
- Degree Qualification Ability work with confidential matters, and plan and manage complex administrative systems and practices
- Excellent knowledge of owned and paid digital marketing channels e.g.; Digital Paid Leads, SEO, SEM, Social, Website, chat, App, Display and programmatic
- Experience with digital segmentation, targeting, testing and optimisation tools
- Familiar with analytics, brand-safety tools, tracking and attribution, reporting tools
- Strong experience in digital media, creative and SEO agency management
- Strong experience in Paid Leads supplier management
- General knowledge of digital media landscape, technologies, and trends
- Strong Excel and PowerPoint skills
- Knowledge of Adobe Analytics, Target, Audience and Campaign an advantage
- High sense of initiative and personal accountability
- Able to move easily between thinking strategically and driving implementation
- Detail oriented, Data driven decision maker
- Organised, able to work under pressure and meet deadlines
- Strong communication skills
- Builds strong relationships and experienced in stakeholder management
- Flexible and resilient
- Able to regularly work outside standard business hours with colleagues in different time zones

**What we offer in return**This is an amazing opportunity to truly partner with leaders to help drive business improvement while ensuring we don't lose focus from our key asset - our people If you're ready for your next challenge, then APPLY NOW - our vibrant and fun Marketing team can't wait to meet youAs an employer who embraces Equal Opportunity and promotes diversity, we encourage persons of



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