Digital Marketing Manager

3 days ago

Melbourne, Australia Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

**About the role**

In this exciting new role as Digital Marketing Manager, you have the opportunity to enhance the effectiveness of Xero’s digital marketing, with a heavy focus on acquisition.

As a direct report to the Head of Digital - APAC, you will champion #beautiful prospect and subscriber interactions that optimise conversion across the entire funnel. You will leverage your knowledge of digital best practice across paid and organic search, paid digital media, CRO, targeting and personalisation, UI and UX, digital measurement, and data to effectively plan and manage the delivery of innovative campaigns and experiences to win new Xero subscribers and grow market share.

You’re a passionate marketer with a growth mindset who strives to continually improve and thrives in a collaborative and results-driven team. As part of a new role and a new team, it is critical that you’re not afraid to think differently or challenge the status quo. You will be highly organised, analytical, detail oriented and able to operate in a fast paced environment without compromising on quality.

**What you’ll do**:

- Work with the Head of Digital APAC to develop a rolling 6-12m Digital Marketing roadmap that aligns to SmB and Partner marketing objectives, targets and milestones
- Confidently operate across all digital disciplines, predominantly: lead generation and nurture, SEM, programmatic display, paid social, SEO, and onsite CRO
- Interrogate and document the performance of our digital funnel to identify opportunities for incremental uplift at every stage: from lead generation, to trial signups, to paying subscribers
- Oversee a complex digital media program executed by Global Digital: manage creative asset production, resource dependencies and digital budget, plus identify and oversee program efficiencies to attract more trialists and achieve lower CPAs

**What you'll bring**:

- A strategic, modern, data-driven digital marketing mindset
- Deep, cross-channel digital acumen
- Strong communication, project management and organisational skills
- Proven digital marketing skills & understanding of platforms and reporting
- Proven ability to influence and achieve outcomes through cross-functional project management and delivery experience
- Proven ability to analyse, interpret and/or compare program results to identify key learnings. From these key learnings, ability to make solid, strategic recommendations.
- High level of competency in Google Analytics, Adobe Experience Manager, Adobe Target and/or Storybook

**Why you should become a Xero**

Xero is continuing to grow and so are the opportunities to join us
- You can choose to perform this role:

- From our #beautiful Melbourne office
- Flexibly, through a hybrid of in office and remote working styles
- Permanently Remote from anywhere in AU

It’s a diverse and inclusive environment, with people who will respect, challenge, support and mentor you to do the best work of your life. We’re a place where innovation and change are not only encouraged but also celebrated. We value our people and want them to enjoy and take pride in their work.

We’re very supportive of flexible working arrangements and offer a competitive remuneration package including shares and life insurance, in addition to your base salary. We have a culture we’re proud of. Whether you're after a workplace with a social vibe, or a workplace which understands your family is priority - Xero is all of that and more.

Why Xero?

At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package including shares plus a range of leave options to suit your well-being. Our work environment encourages continuous improvement and career development and you’ll get to work with the latest technology.

Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.

  • Digital Marketing Coordinator

    23 hours ago

    Melbourne, Australia The Digital Juice Full time

    **Digital Marketing Coordinator** The Digital Juice is looking for a digital marketing coordinator to help deliver key client and internal projects. You must be based in Melbourne, and able to work from our Sunshine office as required, as well as from home. You’ll be joining a fun, young, inclusive company with a killer work environment. We have a number...

  • Head of Digital Marketing

    7 months ago

    Melbourne, Australia Just Digital People Full time

    Australian businesses and global clients across Europe, South East Asia and USA - FMCG, Fashion & Beauty, Sports, Live Music & Festivals **Your new company** Our client is an integrated digital marketing agency dedicated to helping their clients stand out through multiple channels. Experts in creativity and digital strategy, they tailor services to clients...

  • Digital Marketing Coordinator

    7 months ago

    Melbourne, Australia Engage Digital Partners Full time

    Engage is looking for an ambitious Digital Marketing Coordinator to implement, manage and report our client’s paid media activity, alongside other elements of broad digital marketing campaigns. Working closely with our Head of Performance you will be responsible for the delivery and performance of multiple briefs, such as lead generation, awareness, app...

  • Digital Marketing Internship

    1 week ago

    Melbourne, Australia The Digital Juice Full time

    Looking for experience in a digital marketing agency? **The Digital Juice** is looking for a digital marketing intern to help deliver key projects. Confidence is key in this role! We love people who love to own their role and to think outside the box. You will be reporting to the Head of Growth and other team members. This is a **non-paid work experience...

  • Digital Marketing Internship

    6 days ago

    Melbourne, Australia The Digital Juice Full time

    Looking for experience in a digital marketing agency? **The Digital Juice** is looking for a digital marketing intern to help deliver key projects. Confidence is key in this role! We love people who love to own their role and to think outside the box. You will be reporting to the Head of Growth and other team members. This is a **non-paid work experience...

  • Digital Marketing Specialist

    6 days ago

    Melbourne, Australia Spin Digital Design Pty Ltd Full time

    Are you a skilled Digital Marketing Specialist with a passion for EdTech? Do you have a track record of driving successful campaigns and growing online presence? If so, we want you to join our growing team as we expand into the Education Technology sector. The role is remote with one day per month required in the office for team-building and strategy...

  • Digital Marketing Specialist

    6 months ago

    Melbourne, Australia Just Digital People Full time

    Global sports fashion business - Part-time opportunity (3days) - Exciting work Our client is a global fashion retailer, gearing up for huge growth in Australia. They are globally recognised and have a brilliant and settled team in Australia. **The Role** You will be taking over the management and implementation on the digital channels for the business. Due...

  • Marketing Manager

    7 months ago

    Melbourne, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Melbourne VIC**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Advertising Specialist**Reference #**: - 3774012**Contact Name**: - Luke Cranswick- **Salary**: - $100,000.00 - $120,000.00 Year $110k - $120k +Our client in the digital space has experienced significant growth in...

  • Digital Campaign Coordinator

    1 week ago

    Melbourne, Australia Bolster Digital Full time

    The Digital Campaign Coordinator role is an exciting role within Bolster’s Digital Marketing Team. You’ll work closely with our Digital Marketing Lead, Senior Digital Campaign Managers and Digital Campaign Managers to work on exciting paid digital marketing campaigns for some of Australia’s most iconic entertainment and culture clients. The Digital...

  • Digital Marketing Manager

    3 months ago

    Melbourne, Australia Amplifon Group Full time

    We are looking for **Digital Marketing Manager;** the purpose of the role is to lead the delivery of digital marketing strategies across Amplifon, Bay and Attune business units, in order to grow lead-generation, brand awareness and deliver best-in-class customer experiences. Work closely with IT and CC teams to deliver a seamless and optimal lead conversion...

  • Digital Sales Manager

    6 months ago

    Melbourne, Australia S2M Digital Full time

    **Job Type**: - Full Time**Location**: - Melbourne VIC**Classification**: - Advertising / Media / Publishing**Sub Classification**: - Account Manager**Reference #**: - 3645088**Contact Name**: - Luke Cranswick- **Salary**: - $100,000.00 - $110,000.00 Year $100k - $120k base + super + comms DOE**The client**: This boutique SEO agency focuses on one...

  • Digital Marketing Manager

    6 days ago

    Melbourne, Australia Melbourne Racing Club Full time

    The Melbourne Racing Club (MRC) is one of Australia's most prestigious Sports, Hospitality, Events, and Property Development companies. As well as running elite horse racing at Caulfield, Ladbrokes Park (Sandown), and Mornington Racecourses, we own 13 pub venues under the Pegasus Leisure Group (PLG), an emerging collection of owned events such as The...

  • Digital Marketing Manager

    7 days ago

    Melbourne, Australia carsales Full time

    Company Description **Are you ready to be a big part of something big?** At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to provide big opportunities to help you make a big impact....

  • Digital Marketing Manager

    2 days ago

    Melbourne, Australia URBIS Full time

    **Who we are**: Urbis is people focussed, and we want the best for our team, our clients, and our communities. Our mission is about helping people create meaningful, sustainable cities & communities. We are a community of passionate problem solvers, sought out by clients for our fresh thinking and approach to their city-shaping projects. Here you will make a...

  • Digital Marketing Manager

    7 months ago

    Melbourne, Australia Jivaro Full time

    Take ownership of the digital presence - 1 direct report - Collaborative, fun working environment Join this dynamic global fashion business renowned for their passion for fashion and commitment to innovation as their Digital Marketing Manager. This company embodies creativity, honesty, and a vibrant team culture, offering a progressive work environment...

  • Marketing-coordinator

    3 months ago

    Melbourne, Australia Digital Stack Full time

    **JOB DESCRIPTION**: Join us and gain the opportunity to tell the story of the most successful franchise and multi-location marketing company with clients amongst some of the largest Automotive and Fitness brands globally. **Who are we?** We are a culture driven company and believe in work life balance. You will know what we mean as soon as you walk into...

  • Digital Marketing Manager

    7 months ago

    Melbourne, Australia Six Degrees Executive Full time

    Location: - Melbourne- Job Type: - Temporary- Salary: - $400 - $450 per day- Contact: - Rodrigo Faria Are you a seasoned Digital Marketing professional with a passion for making a positive impact? I have an exciting opportunity for a Digital Marketing Manager to join a dynamic team within the Not-for-profit sector. This is an initial 3-month contract, with...

  • Marketing Operations Manager

    7 months ago

    Melbourne, Australia Just Digital People Full time

    Best high performing culture in Australia - Great work/life balance - super flexible - Leading business Just Digital people are working with a Melb based company who are a part of a major co-operation within the Automotive and Engineering Industry! They are after a Marketing Operations Manager/CRM Product Owner ***with a salary of up to $145K +...

  • Social Media Manager

    2 months ago

    South Melbourne, Australia Sorted Digital Marketing Full time

    Hi there! I’m Laura, the founder of Sorted Digital Marketing. We’re a rapidly growing agency specialising in **organic social media marketing**. At Sorted, we’re not just another agency — we truly become an extension of our client’s businesses, putting genuine care into every post, interaction, and strategy. Following some prosperous years, Sorted...

  • Digital Marketing Manager

    2 days ago

    Melbourne, Australia Novatti Full time

    Do you make digital beautiful? These are the words you live by in everything you do. Every story you tell, every brand you build, and every interaction you create must not only look beautiful but has to feel and function beautifully, too. We are looking for this individual who is eager to join our Fintech as a Digital Marketing Manager. **Who we are?** The...