Digital Marketing Manager
7 months ago
Take ownership of the digital presence
- 1 direct report
- Collaborative, fun working environment
Join this dynamic global fashion business renowned for their passion for fashion and commitment to innovation as their Digital Marketing Manager. This company embodies creativity, honesty, and a vibrant team culture, offering a progressive work environment where entrepreneurial spirit thrives.
**Benefits**:
- Opportunity for Career Growth
- Dynamic and fun Work Environment
- Work-Life Flexibility
- Agility and Autonomy
- Generous staff discounts
**Responsibilities**:
- Lead the development and execution of comprehensive digital marketing strategies across all brands and regions, ensuring alignment with business objectives and customer needs.
- Drive omnichannel marketing efforts to deliver seamless customer experiences across online and offline touchpoints, including Paid Social, Paid Search, and Affiliate channels.
- Collaborate effectively with cross-functional teams and external agencies to build strong relationships and ensure successful execution of digital initiatives.
- Take ownership of CRM initiatives, optimizing the customer lifecycle journey through targeted campaigns and personalized communications.
- Drive SEO strategy across all brands and regions, maximizing visibility and organic traffic growth.
- Utilize data analytics to identify opportunities for improving customer acquisition and retention, driving continuous improvement in digital marketing performance.
**Requirements**:
- Minimum 5 years demonstrated experience in digital marketing, preferably in a global context.
- Strong leadership and cross-functional collaboration skills are essential for effectively leading digital initiatives and working with diverse teams.
- Proven expertise in developing and executing comprehensive digital marketing strategies across multiple brands and regions.
- Experience with CRM platforms, particularly Klaviyo, and a solid understanding of SEO principles and optimisation techniques.
- Strong analytical skills are necessary for utilising data analytics and customer insights to drive continuous improvement in digital marketing performance.
- A proactive and entrepreneurial mindset is crucial for driving innovative digital strategies and initiatives that differentiate this company in the market.
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