Digital Advertising Specialist, Apac

2 weeks ago

Melbourne, Australia TradableBits Media Inc. Full time

**WHO WE ARE**

**Tradable Bits is an award-winning tech company that helps sports, music and entertainment brands build better fan experiences unlocking 1st and zero party data. Our SaaS platform is used by the leaders in Sport, Music and Entertainment to engage, collect and activate fan data so they can market smarter.**

Based in Richmond, Melbourne, our APAC business has built its reputation across Australia and New Zealand over the past four years, founded on stong partnerships and a service mentality. We work with industry leaders including the AFL and its clubs, Rugby Australia, Netball Australia, Brisbane Broncos, Canterbury Bankstown Bulldogs, Cronulla Sharks, Secret Sounds, Fuzzy Entertainment, Always Live, Lucky Ent and many more. Our headquarters are in Vancouver, Canada, where partners include teams from the NBA, NHL, NFL, MLB, CPL alongside Live Nation, BMG, Superfly, Netwerk Music, Danny Wimmer Presents and Outside Lands.

This role is based in Melbourne, Victoria (Richmond) and will require some attendance at our office.

**WHO YOU ARE**

We are seeking a data-driven and methodical individual who is equally at home working with data, numbers, and statistics as they are collaborating with partners and peers. You work well with others, have excellent communication skills and take pride in managing your own schedule and workload. Confident, driven and not afraid to roll your sleeves up, you show initiative in the way you work.

The culture of our company is built on five core values that guide our decision making and all interactions. We value **trust**, **flexibility**, **education**, **innovation** and **teamwork**, and applicants to this role should be able to demonstrate how they’ve applied these values previously.

**THE ROLE AND WHAT YOU WILL DO**

As a Digital Advertising Specialist for Tradable Bits Australia, you’ll collaborate with our sports and music clients on ground-breaking digital marketing campaigns. You will be at the front line of our partners paid digital strategy, handling campaigns from strategy through to reporting, and be accountable for the success of that campaign. We’re a small and nimble team, working alongside another Digital Advertising Specialist (with support from our HQ ads team) you’ll be responsible for:

- Budgeting, strategy & execution on platform
- Campaign setup, implementation, monitoring and reporting
- Client management
- Some finance and billing.

**HOW YOU’LL SPEND YOUR TIME**
- Execute advance ad strategies across Meta, Google, TikTok, Snapchat, display and Spotify.
- Collaborating on ads strategy for campaign roll out with our local and Vancouver based ads teams.
- Place, configure and analyse pixels and data sets. Identify and resolve any issues.
- Optimize manual and automated bidding strategies.
- Manage day to day budgets across channels.
- Creation of test plans, identifying campaign value and opportunities.
- Liaise with external vendors to identify and deliver on new opportunities.
- Analyse campaign performance and work with analytics tools identifying optimization opportunities.
- Help partners develop ideas, key performance indicators and strategies that creatively use our platform while driving revenue for both the partner and Tradable Bits.
- Quickly master the Tradable Bits platform and then make data-backed suggestions on how we can improve it; working with developers to scope out new features.

**MUST HAVE SKILLS/QUALIFICATIONS**
- Hard skills on the tools - Meta, Google, TikTok, Snapchat.
- Experience managing significant ad budgets.
- Minimum 3 years of relevant work experience in social media advertising, search ads, digital marketing, and/or another highly analytical environment
- Agency experience / experience working across music, events entertainment industry.
- A proactive nature, a willingness to learn and take personal responsibility for your work.
- Enjoy fast-paced and agile work environment
- Detail-oriented and precise, curious and creative in your approach; inspired and driven by innovation.
- An ability to communicate clearly and effectively, prioritising approachability, kindness and humour.
- A major team-player mentality that cares about the company’s overall success

**BONUS SKILLS/QUALIFICATIONS**
- Bachelor’s degree in Marketing, Economics, Science, Business or Mathematics preferred.
- Proficient in data analysis and/or BI tools - beyond basic Excel formulas
- Up to date with the latest trends and best practices in Social Advertising, SEM and performance advertising and measurement.

**WORK PERKS**:

- We offer a competitive salary and benefits including laptop and phone plan.
- You get to build a network across multiple professional and amateur sports organizations around the world (we have partners in the NHL, NBA, NFL, AFL, NRL, NBL, MLS, SSN, SRP + National Sporting bodies)
- Lively and modern office in central Richmond location right near public transport. Snacks, food and drinks provided.
- F

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