Head of Partnerships, Anz

3 weeks ago

Sydney, Australia NBCUniversal Full time

Company Description

NBCUniversal, a Comcast Corporation, and is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For almost a century, Universal has been known for its diverse slate of films, including classics such as Jaws, the Jurassic Park series, Mamma Mia, Fast and Furious and Bourne.

Universal Pictures International (UPI) owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, New Zealand, France, Germany, Italy, Korea, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI market and distribute movies through its JV offices, as well as in select territories, licensees who are contracted to distribute on UPl's behalf as well as production operations, a leading television stations group, and world-renowned theme parks.

The Head of Partnerships ANZ oversees the procurement of brand partnerships on priority franchise Universal and Warner Bros films across Australia and New Zealand, leads collaborative exhibitor marketing relationships and drives synergy and collaboration across all lines of business.

Working to the strategic direction set by the Director of Marketing ANZ this leads the partnerships team in building deep and trusted relationships with brand partners, exhibitor partners and key stakeholders across all lines of business throughout NBCU & WB incl. Home Ent, Consumer Products, Networks and Theme Parks and continually looks for new ways to streamline processes and platforms as well as integration of new technology solutions.

Leveraging each film’s association, creative, assets, prizing etc. in return for substantial exposure through BTL &/or ATL communication channels that boost and compliment the films overall marketing campaign.

To be central point of contact for exhibition driving collaborative marketing initiatives and screening programs.

Lead for Global Symphony Gold Priority Projects and local symphony activities across all NBCU business departments.

**Job Description**:
**REPORTING LINE**
The Director of Marketing AU & NZ

**PEOPLE MANAGEMENT**
Senior Partnerships Executive -Universal Pictures
Partnerships Executive -Warner Bros
2 x Cinema Marketing Executives
Partnerships Assistant
Partnerships Intern

**KEY RESPONSIBILITIES**
Staff Management:

- Lead the partnerships team with high engagement and development outcomes.
- Review mentor, train, and set performance goals for the partnerships team
- Manages department workflow and general running of department
- Manage Partnerships Executives, Cinema Marketing Executives, and Partnerships Assistant and Partnerships Intern

Partnerships & Promotions:

- Work closely with the Global Promotions teams to build the vision for global partnerships rollout in AU & NZ and communicate local strategy on all priority titles.
- Shape the direction for local brand partnerships strategies on priority titles in collaboration with the greater marketing team.
- Create and manage 12-month brand partnerships strategy and key milestone planner to guide staff with developing partnership plans
- Develop targeted brand partnerships strategies with the primary goal of growing our contacts database across multiple industries.
- Maintain high-level relationships with relevant content synergy partners including games, soundtracks and publishing and find ways for meaningful collaboration.
- Maintain strong relations with marketing, media and promotion agencies and directly with brand managers.
- Maintain long term strategic partnerships with media owners to unlock critical promotional media assets
- Review and benchmark partnership practices while fostering creative and innovative new ways of working with partners.
- Be a trusted advisor to review status quo partnership practices, recommend creative and innovative new ways of working with partners.
- Participate in marketing group brainstorming to nurture an environment of creativity for ideas on all campaigns and titles.

Exhibition:

- Maintain strong relationships and work closely with Exhibitor marketing teams driving new, best in class collaborative marketing initiatives
- Work with exhibitor partners’ marketing leads to set bi-monthly marketing & promotions priorities planning calendar.
- Create and manage 12 month cinema marketing strategy to guide staff with developing cinema marketing plans that leverages key cinema partner programs and assets.
- Oversee in theatre co-op marketing programs incl. contra, retargeting/CRM and social media strategy to drive studio’s marketing efforts with exhibitors.
- Attend annual Movie Convention and present alongside senior management team.

Key Stakeholder Management:

- Manage key stakeholder relationships with senior leads across all NBCU & WB lines of business
- Leverage our sister company ecosystem incl. CP&L, Home E

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