Marketing Manager

4 weeks ago

St Leonards, Australia Guide Dogs. Full time

Posted: 08/03/2024

Closing Date: 15/03/2024

**Job Type**: Permanent - Full Time

Location: St Leonards

Job Category: Marketing & Communications

We are committed to providing services for people with low vision or blindness by tailoring solutions to help overcome barriers and build independent and fulfilling lives.

We are united in our shared mission of creating opportunities, championing the rights of people with low vision or blindness, and building communities who share our mindset and ambition for accessibility and inclusivity.

With a strong culture of innovation, learning, flexibility and belonging, we live our values and allow our team members to be the best version of themselves inside and outside work.

The Marketing Manager for Low Vision manages marketing strategy and execution for the New Low vision market. They will develop, maintain and support the Brand, Communications, Lead Generation & Business Development strategies and execute the overall strategy in a phased way to support the new low vision market.

**Key Accountabilities**:

- Communications, campaigns and projects that drive awareness and engagement in line with business strategy are delivered.
- Campaign and project activity is led, working collaboratively with internal teams and agencies to keep delivery on track and in line with agreed objectives.
- Clear, consistent and compelling content is developed and maintained for a range of communications channels and formats, ensuring all content is of a high quality and consistent with the purpose and strategic priorities.
- Lead generation targets are agreed with stakeholders and leads are delivered in the required timeframe.
- A “test and learn” approach is in place, with clear success measures.
- The approach continues to mature over time, shifting to a lead quality and cost per acquisition focus.
- Active in the leadership, development, and maintenance of an effective team.
- The provision of annual performance reviews with staff as required.
- Actively participating in the development and implementation of departmental objectives and complete other duties when requested to ensure their achievement.
- Strong working relationships are developed and maintained across the business, enabling strategic and operational objectives to be met.
- Work in close partnership with the Low Vision Business Program Manager and Product Manager to develop consistent messaging.
- Support the General Manager of Social Change, from time to time, through educational and awareness campaigns for Low Vision.

**Essential knowledge & experience**:

- A tertiary degree in Marketing, Communications or similar.
- Demonstrable experience of high-impact campaigns and integrated strategies.
- An appreciation of the not-for-profit sector.
- Possess a high level of competency in writing for publication and copywriting skills.
- A creative mind who looks for innovative ways to achieve results.
- Experience negotiating with and influencing decision makers.
- Strategic thinker who are able to translate strategic vision into functional and tactical activities and who are willing to get their hands dirty and have a can-do attitude.

**Benefits that Guide Dogs offer**:
As a member of the Guide Dogs team, you will have access to a wide range of benefits tailored to your needs.
- A competitive remuneration package is available commensurate with skills and experience, which includes tax free salary packaging of up to $15,900.
- EAP - Get support when you need it with Employee Assistance Program counselling sessions.
- Me Days - Receive two paid days per year to support your health and wellbeing.
- Paid Parental Leave - take time to bond with your new child with 13 weeks paid leave after qualification period
- The option to purchase up to 4 weeks additional leave each year.
- Employee benefits program and Reward and Recognition program.
- Annual flu vaccinations.
- Support for your professional development including paid study leave and educational assistance.
- Join an organisation that makes a meaningful and positive impact on our society.

Guide Dogs NSW/ACT are proud to be an inclusive workplace that reflects our clients and the broader community and are committed to providing a work environment in which everyone is included, treated fairly and with respect. We offer equal employment opportunity regardless of your disability, gender or gender identity, race, religion, sexual orientation, age, marital or domestic status, carer status, or political opinion.

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