Digital Performance Lead

2 months ago

North Sydney, Australia Nine Full time

**Company Description**
Nine is Australia’s largest locally owned media company - the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want - across Publishing, Broadcasting and Digital.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Join Nine Publishing as the Digital Performance Lead, where you will play a pivotal role in driving the digital performance strategy across our renowned mastheads, including the Sydney Morning Herald, The Age, and the Financial Review.

As a strategic, data-focused, and detail-oriented professional, you will oversee high-impact digital performance campaigns aimed at growing subscription revenue, enhancing engagement, and strengthening brand affinity.

**Day-to-Day Responsibilities**:

- Develop the digital roadmap and lead quarterly planning activities
- Create and implement audience strategies that align with brand and commercial objectives.
- Oversee and support the Digital Performance team in the delivery and end-to-end management of digital performance campaigns, including audience definition, strategy, investment, KPIs, and optimisation.
- Lead the communication of performance reports, identifying areas of opportunity, risks, and overall performance against strategic objectives.
- Manage the overall digital budget
- Cultivate relationships with key platform partners
- Build strong, collaborative relationships with marketing leads and internal teams
- Develop and deliver a data-driven experimentation roadmap to test and optimise digital strategies.
- Oversee the operational setup of Nine Publishing’s digital channels, ensuring data accuracy and timely reporting
- Lead a high-performing team of two direct reports

**Qualifications**
- Proven experience in a full-funnel digital marketing role.
- Proven experience developing and executing digital marketing strategies
- Strong understanding of the digital customer journey, including performance metrics, channels, and audience building.
- Excellent knowledge of online marketing tools and best practices, particularly GA4, Google Tag Manager, and DMP setup.
- Familiarity with key platforms such as Meta, LinkedIn, X, SA360, DV360, YouTube, BVOD, Spotify, Listnr, and CM360.
- Highly analytical with a data-driven mindset, able to derive actionable insights from data.
- Ability to clearly articulate digital strategies and performance to stakeholders at all levels.
- Strong attention to detail and project management skills
- Excellent communication and collaboration skills,
- Experience with CRM and marketing automation is desirable, but not mandatory.
- Proven experience managing a high-performing team.

**Additional Information** Our Commitment to Diversity and Inclusion**:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

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