Digital Media Specialist, Audience and Display

2 weeks ago

Melbourne, Australia Deakin University Full time

**Job no**: 540854

**Work type**: Full-time

**Location**: Melbourne - Burwood

**Categories**: Marketing and Communications
- Based at our Melbourne Burwood Campus
- Full-time and fixed term until August 2024
- HEW 7 $94,173 - $103,694 + 17% Superannuation

Founded in 1974, Deakin is a public university in Victoria with 61,000 students across five campuses: Melbourne Burwood, Geelong Waurn Ponds, Geelong Waterfront, Warrnambool, and the online Campus. We are a progressive and open-minded university, with the highest student satisfaction in Victoria and consistently ranked in the top 1% of the world’s universities.

This exciting role sits within the Media and Analytics team which manages media planning, buying, optimisation, and reporting on behalf of the University. Your critical and analytical mindset will see you develop, implement and optimise digital media to attract prospective students to Deakin University. This role will be reporting to the Media and Analytics Lead and will work closely with members of the entire Marketing and Recruitment team. You will demonstrate excellent vendor relationship skills by managing relationships with agencies and outstanding communication skills to enhance the performance of the digital media program, focusing on Paid Display, Audience Strategy, and Remarketing.

The Digital Media Specialist - Display will be the primary owner of the Display platform account management and audience strategy. This role will be responsible for ensuring rigor and value are delivered in all aspects of digital media in alignment with overarching objectives and tactical goals.

**Your key responsibilities will include**:

- Developing digital media schedules ensuring that there is efficiency, value and rigour in the planning.
- Develop plans and buy media for internally managed digital campaigns, this also includes audience strategies to be activated.
- Collaborating with the Digital Media Analyst, Web Team, and Digital Producer to optimise the web experience for site visitors acquired via digital media.
- Overseeing media agency partners and vendors and engaging with internal stakeholders to make media buying recommendations, buy media, and report on campaign performance.

**To be successful, you’ll have**:

- Tertiary degree in marketing, and specialist knowledge in digital media buying and performance management. Or combination of relevant experience and/or education/training.
- Experience working in a media planning or buying position at an advertising or media agency preferred.
- Working knowledge of digital media tools and platforms and digital media buying strategy and principles.
- Experience with ad platforms, most importantly Display DSPs and trafficking platforms, we currently use the Adobe DSP platform and Sizmek Adserver (Meta, Adwords etc).
- Advanced knowledge of Audience strategies/activation and Remarketing.

**Special Requirements**
- Working with Children Check

Applications for this position close on 12th of July 2023.

**Please submit your updated resume and a short cover letter outlining your skills and experience for this role.**

For a confidential discussion regarding this position, please contact Christopher Geronimo (position title) on Performance Lifecycle Manager

**Are You Ready?**

Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.

We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.

**Advertised**: 28 Jun 2023 AUS Eastern Standard Time
**Applications close**: 12 Jul 2023 AUS Eastern Standard Time

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