R&b Marketing Manager

6 months ago

Coogee, Australia Crowne Plaza Hotels & Resorts Full time

**About us**

**Escape the Ordinary** is an innovative Restaurant and Bars partnership between culinary visionary Matthew Butcher, Salter Brothers & IHG across Sydney and Melbourne. Our two venues in Sydney, **Estate **and **Shutters **are located within Crowne Plaza Coogee Beach in a perfect central beachside location, an area priding itself on its laid-back lifestyle, tranquil waters, historic ocean baths and plenty of green spaces.

**Estate **offers simple, tasty seafood dishes, tacos and cocktails within a relaxed, casual luxe atmosphere. A local favourite for a quick drink, laid-back dinner or lively celebration, Estate is the perfect spot for our guests to gather with friends, whether they're primed for a big night out or they're fresh off the beach.

**Shutters **is an enchanting day to night restaurant, bar and function space that embraces the true essence of aesthetic social coastal charm. With its namesake shutters windows that frame the shimmering azure waters and golden sands below, this remarkable venue offers an unparalleled dining experience to match the unparalleled, sweeping sea view day or night.

**What's the job?**

The R&B Marketing Manager will support growth in revenues across the Restaurants & Bars operations at Crowne Plaza Sydney Coogee Beach.

You will be responsible for creating successful targeted, localized digital marketing campaigns that speak to the brand of the outlet of focus, optimizing current, compelling, differentiated content at key steps in the digital journey, effectively leveraging outlet initiatives and campaigns through marketing activities and campaigns, being a guardian & custodian of the brand, and ensuring all touch points reflect the brand standards and overall strategy.

**What we need from you**
- Australian citizenship or permanent residency, New Zealand citizenship, or unrestricted working rights (required - no sponsorship available)
- 3 years’ experience in Marketing, Digital marketing, Brand management, or Marketing Communications in restaurants, bars or hospitality
- Experience in managing multi-stakeholder relationships
- Ability to multi-task and work across multiple projects and properties
- Ability to work independently, being a strong executer, ensuring accountability and performance
- A proactive approach, with a strong drive for team results and a track record of achievement
- Demonstrated ability to approach situations with analysis, clarity, leadership, time management and prioritisation; develop strategic marketing plans, establish goals and objectives, set performance targets
- Ability to analyse, identify key issues, interpret and extract trends from data
- An understanding of market trends and customer needs and the market research process
- Understand and proficient in the media planning process
- Ability to work with creative agencies and stakeholders
- Competency in allocating resources, controlling expenses and working within pre-determined budgets
- Demonstrated expertise of digital marketing as well as traditional marketing
- Creativity, innovativeness and continual awareness of new technology trends in the restaurant industry
- Proficiency in Google Ads, InDesign and other Adobe Creative Cloud products is a must, as you will oversee and maintain all in-venue collateral with a focus on menus
- Strong communication skills in English, with experience in writing compelling marketing copy
- Excellent interpersonal skills and ability to work in a team

**What we offer**

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life - including free duty meals, free parking, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well - both inside and outside of work - and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected - wherever they are in the world. Want to be part of the journe

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