Pr Manager

5 months ago

Alexandria, Australia Grace Loves Lace Full time

Grace Loves Lace_ is an Australian founded global bridal brand known for its unique and ethereal wedding dresses. Founded by Megan Ziems in 2010, we have a remarkable history of disrupting the traditional bridal industry and have redefined the wedding dress experience. With 220+ employees, 26 showrooms and a huge online and showroom presence across US, Europe & Australia we have become a global leader in the modern bridal world.

An exciting opportunity has become available for an experienced and relationship driven **PR Manager** to join our in-house global Marketing team.

**The Role**:
This is a **Full-Time** role based in **Sydney.**

As PR Manager you will be responsible for the day-to-day management of our PR agency relationships, samples, gifting and send outs as well as driving strategy ideation and execution across global PR touchpoints.

The role will work from home but must have the ability to work from our Sydney Showroom when required as part of the role and also have ability to occasionaly travel to our Gold Coast, QLD based HQ for initial onboarding and team training and collaboration ongoing.

**Key Responsibilities**:
**Media Relations**
- Cultivate relationships with key publications globally, managing press engagement and tailoring pitch lists for campaigns.
- Collaborate with CMO to approve pitch lists, execute media send-outs, and pitch unique brand stories internationally.
- Oversee external global PR agencies, ensuring accountability to monthly KPIs, and utilize social tools for celebrity engagement monitoring.
- Support coordination of press and influencer events, manage award submissions, and curate and archive press clippings.

**Copywriting**
- Create high-quality, impactful copy for press releases, media pitches, external blog posts, and other written materials.
- Develop and maintain a consistent and compelling brand voice across all communication channels in line with the GLL Tone of Voice document.
- Assist in the development and implementation of crisis communication plans and respond swiftly to manage and mitigate any potential negative publicity.

**Influencer Relations**
- Work closely with Influencer & Content Specialist to identify key opportunities for dressing.
- Drive, track and report on influencer and celebrity social and editorial coverage
- Build and maintain professional relationships with agency partners, stylists and editorial partners alongside external agencies
- Monitor influencer activity execution internally and across external PR agencies
- Work closely with CX Manager and Pre-Production Coordinator to manage and resolve any influencer/celebrity orders or fit issues
- Measure ROI and impressions across initiatives in order to gauge success and inform future initiatives

**Partnerships**

***
- Coordinate celebrity and influencer relations to facilitate brand partnerships
- Research brand collaborations and explore opportunities for potential partnerships with guidance from CMO
- Contribute to strategy and creation of partnership proposals and marketing plans alongside CMO
- Manage internal and external partners to produce events and campaigns
- Any other adhoc duties relevant to skills and capabilities as requested by management

**Sample Management**
- Management of PR and marketing samples including sample logistics, quality control, dispatch, stock take, new sample ordering and cleaning
- Work closely with Dispatch Supervisor to fulfil seasonal gifting, pre-orders, product seeding, product pulls and influencer and celebrity orders
- Manage all marketing stock and sample transfers through NetSuite and create customers in NetSuite to generate orders

**Localised Marketing Support**
- Deliver bridal show events across the US in new and existing markets
- Research and liase with showroom manager on local, relevant bridal events
- Liase with showroom managers and Head of Brand to coordinate local marketing collatetal for flyer drops and vendor networking

**Essential Knowledge/Behaviours Required**:

- Have a minimum of 3-4 years’ experience in a similar role ideally with global or international experience
- Have a tertiary qualification (or similar) in a relevant field
- Knowledgeable of the e-commerce and retail space that includes marketing strategies, product management, industry trends and usability best practices
- Ability to find and communicate meaningful insights by diving into Google Analytics etc.
- Time management skills and the ability to prioritise own workflow
- Strong written and verbal communication skills
- Work efficiently either independently or as a team Passion and understanding of the GLL brand vision and alignment with the GLL Values

**Our Benefits**:

- WFH option available but must be able to regularly travel to QLD HQ and be based in Sydney Showroom when required
- Product discounts of 30% to 50% for yourself, your direct family, and friends.
- Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discount

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