National Trade Activation Manager

3 weeks ago

Sydney, Australia Campari Group Full time

Date: Jun 8, 2023- Location: Sydney, NSW, AU- Additional Location:
- Function: CCM- Seniority Level: Associate- Employement type: Permanent- Workplace Type: Hybrid- Company: Campari AustraliaCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**Company: Campari Australia**

**Job Title: National Trade Activation Manager**

**Job Location: Sydney, Australia**

**Reports to: Head of Customer Marketing Off Premise & Ecommerce**

**General Description of the Role**

The National Trade Activation Manager is responsible for designing and executing a range of BTL marketing activations for the Off-Premise and E-commerce Channels. In the highly competitive Spirits and RTD landscape we need to make sure that our portfolio of brands turns up in the most compelling way to drive purchase. You will be part of a thee person award winning Trade Activation team and a senior thought leader in shopper marketing excellence. The role will be responsible for optimal delivery of key activations across all National & State Customers - eg BWS, Liquorland, LMG, State Independents etc. In addition, the role will manage budget tracking, agency management, procurement and general team admin.

**Key Responsibilities and Activities**

**Shopper Activation Program - **Execute Off Premise programs to drive optimal shopper engagement, commercial returns for Campari and our Customers.
- Develop best POS suite to deliver on path to purchase strategy for BTL activies in Off Premise
- Implement shopper activation program for Off Premise (eg Win in Stores, GWP, Value packs)
- Source optimal collateral to ensure OFF Prem activations are Delivered in Full on Time (DIFOT)
- Continually seek to improve back of house systems to improve efficiency and effectiveness

**Agency & Procurment Management**
- Manage external stakeholder relationships with national agencies and suppliers
- Deliver improved efficiency to projects and bottom line

**Budget Management**
- Manage budgets within allocated funds
- Including processing of Supplier Invoices in a timely manner for improved P&L

**Activity Planning & Evaluation**
- Facilitate pre and post evaluations on key initiatives

**Relationship Management**
- Collaborate & manage internal stakeholder relationships across sales, marketing, finance and supply
- Coaching support for the Trade Activation Executive

**NPD Go To Market**
- Support best in class below the line launch executions that help deliver go to market plans

**Field Engagement**
- Support field Call Cycle content across Consumer Marketing and Category Team
- Trade Visits to maintain relevance, exposure to market, challenges & trends

**Key Stakeholders**:
**Internal**

Trade Activation Executive, Head of Customer Marketing Off Premise & Ecomm, Head of Coles, Head of EDG, Head of Independents, Head of Commercial Excellence, Head of Dark Spirits, Head of White Spirits, Brand Managers, National Account Managers, National Brand Ambassadors, State Trade Activation Managers, Area Sales Managers, Product Supply Chain, Finance and HR

**External**

Agency relationships, consultants, customers, Liquor industry groups

**Experience Required**
- Relevant experience and proven track record of success in marketing/ shopper led position
- Degree in Marketing or a Business discipline preferred
- Proven experience in Trade Marketing, State Activations
- Strong ability to implement solutions to drive commercial results
- Passion to create, develop and implement brand activities, measure ROI
- Outstanding planning & interpersonal skills
- Posess strong financial acumen
- Capability to engage & influence key stakeholders
- Strong ability to work under pressure, multi task and meet tight deadlines
- Ability to effectively lead and manage a project involving multiple stakeholders to achieve results
- Strong presentation skillset
- Intermediate skills in Excel, Word and PowerPoint

**Functional Competencies**:

- Project Management - Ability to coordinate and manage a complex project timeline
- Relating & Networking - The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.
- Entreprenuerial & Commercial Thinking - The ability to think forward and outside the norm. Demonstrating the ability to manage an expense budget necessary, providing regular update

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