Marketing Specialist

2 weeks ago


Sydney, Australia ProForce Full time

Industry leading FX platform looking to disrupt the market
- Newly created role off the back of success
- Great culture with resources for training & learning

Our client is an Australian Financial Services company that are looking to disrupt the market by allowing its users to invest in bonds and other financial instruments. These assets have historically been kept away from household investors by the big banks, and our client is looking to give power back to the people. Having recently been listed on the ASX, my client is looking to propel itself forward in the next 12-24 months, offering secure investments during these uncertain times.

The help with this long-term project, they are looking for a
**Marketing Specialist** to help expand the company’s brand and messaging. You will plan, build, and execute B2C content marketing campaigns and target demand generation. You will collaborate with internal sales and marketing team as well as with their partners and vendors.

**Key Responsibilities**
- Bolster the sales team through providing leads, nurturing them, helping with new bond issues, and executing targeted campaigns.
- Design and implement targeted marketing campaigns, looking to improve market share and user uptake with the platform.
- Implement regular operational cadence to review results within marketing and across sales to ensure lead quality and progression to attain revenue uplift from marketing
- Define and oversee marketing analytics, KPI’s, dashboard and report creation
- Use of analytics in evaluating campaign performance by measuring key metrics
- **2-3+ years B2C Marketing experience (ideally agency or FX focused)**:

- **Experience using Google AdWords (required)**:

- **Experience using Facebook, YouTube & other digital advertising platforms (Ideal)**:

- Confidence in driving accountability from sales for lead management best practices
- Successful track record of designing and implementing marketing strategies and budgets
- Experience with CRM platforms and marketing automation platforms such as Salesforce, & Marketo,
- Self-motivated, resourceful, and able to prioritise working in a fast-paced environment
- Strong verbal and written communications skills
- Positive and energetic with a collaborative approach to work



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