Search Engine Marketing Manager

3 weeks ago

Surry Hills, Australia News Corp Australia Full time

The Senior Search Manager performs in-platform buying and analyses delivery of News Xtend’s SEM clients. The role partners with the Campaign Management team to offer account optimisation strategies to drive performance

**What’s the role?**
- Execute bid and buy strategies across SEM platforms adhering to News Xtend’s client performance and pricing guidelines
- Ensure full delivery and performance standards of advertising campaigns are met while reviewing campaign performance to continually update best practices setup where needed
- Recommend forward thinking strategies and opportunities for improvement in bid and buy strategies and identify if strategy amends are required for existing customers, for example performance above/below target, client KPI's review, customer onsite experience improvements
- Adhere to the appropriate SLA's during daily activities
- Communicate with your Team Lead on process and analytics improvement opportunities
- Produce robust post campaign analysis by utilizing data via SEM buying platforms
- Utilize your deep understanding of actionable optimisation opportunities to execute on these;
- Develops, leads and delegates discipline level projects, i.e.Google Optiscore, platform audits, Google Performance/DR testing, internal process improvements
- Offer technical support, troubleshoot underperforming or under delivering campaigns and discrepancies
- Assist in training and development of junior operations and client services staff when required
- Proactively providing input to operational ways of working based on day to day involvement in the process

**Who you are**
- Experience working in SEM buying & planning space with a focus on strategy and execution
- Must have in-platform execution experience managing campaigns and making decisions (Google Ads and Microsoft Advertising as a minimum. Acquisio, Campaign Manager is a plus)
- Working knowledge of Data Visualization tools such as Datorama or Tableau is a plus
- Have ability to make business decisions based on interpreting data and asking relevant questions
- Be organised and able to manage multiple tasks simultaneously, time management is crucial for a Trader
- Be charismatic, direct and proactive with the ability to build credibility internally and externally
- Have ability to articulate information in a concise and compelling manor
- Be proactive and engage with your team members, have a ‘can do’, positive and flexible attitude
- Excellent listening skills to understand our clients and other teams requirements;
- Take ownership of your day-to-day and develop, lead and delegate discipline level projects, i.e. platform audits, supply-path optimisation, Performance/DR testing or internal process improvements
- Excellent communication skills - you need to have the ability to articulate information in a concise and compelling manner.

**What’s in it for you?**
- Attractive remuneration package
- An opportunity to innovate, challenge the norm and pioneer the way forward
- A truly collaborative environment
- Variety of work where no two days are the same
- Work with some of Australia's most recognised and prestigious brands
- Make a difference as part of Australia’s most influential media organisation

**Who are we?**

We are Australia’s number one and most influential media organisation with more than 150 prestige brands across news, sport and lifestyle. Each month more than 17 million Australians choose to consume news and information from our digital and print products - more than any other media group in Australia. Emily Fielding

***What’s next?**
- Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply_

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