Marketing Manager

3 weeks ago


Surry Hills, Australia FuturePlace Full time

FuturePlace Media is the region’s leading ‘Events, Advisory & Market Intelligence Platform’ dedicated to the BUILT WORLD.

We are the leading provider of events dedicated to technology and innovation within the Built World (Real Estate & Property Construction). If you are a successful marketing manager looking to advance your career, please submit your CV.

A budding start-up, pioneered out of Sydney, supported by our growing Global Leadership Board, Advisors, Partners & Clients, we continue to deliver the intelligence and insights supporting Commercial Real Estate & PropTech innovation across Australia and beyond.

We are looking for an enthusiastic and pro-active Marketing Manager to lead our marketing department, acting as brand custodian for the company, working closely with our sales team, an analytical and tech savvy individual to manage and implement successful marketing strategies and campaigns across APAC.

This is a permanent full-time role to be based in Sydney with the possibility of combined home/office-based arrangements to have flexible work-life balance.

**Key responsibilities include**:

- Development of long term branding, content/copy, digital strategy ensuring positive impact on overall business results
- Setting strategic and operational marketing plans with campaign goals, pricing and conversion analysis, project and resource management and performance targets
- Database management and optimisation to support sales pipelines and direct marketing campaigns
- Implementation of new marketing and digital projects, adoption and tailoring of solutions
- Understanding main company’s and its customers’ needs, responsibility for customers’ NPS, loyalty and satisfaction maintenance and growth
- Establishing and maintaining relationships with key external parties (PR, creative, media/publications, industry associations, etc.)
- Coordinating paid advertising campaigns, creating detailed briefings with tailored copy, artwork and audience breakdown
- Utilise websites and other online platforms to create and grow loyal and engaged communities
- Management of departments’ budgeting process and advertising budget, ensuring processes are in place
- Produce reports and make recommendations based on campaign ROI and market research results and analysis to determine future strategies
- Team training, management and employee engagement responsibility

**To be successful in this role, you will have**:

- Marketing degree or equivalent
- Solid 5+ years’ marketing management experience, preferably in an event or exhibition environment
- Extensive experience of multichannel marketing, segmented marketing initiatives and database analysis
- Experience in budget management, with an analytical, data-driven and highly structured approach to decision-making
- Strong understanding of customer and market dynamics and requirements, developing customer insight/personas and improving customer experience
- Experience growing and nurturing delegates/exhibitors communities
- Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates
- Ability to manage multiple tasks at once with attention to detail, meet deadlines, and communicate effectively across teams
- Creative ability to develop new business opportunities and to launch new initiatives
- Experience in Active Campaign and WordPress is a bonus
- Outstanding written and oral communication skills, including presentations and report writing

**Job Types**: Full-time, Permanent

**Salary**: $75,000.00 - $85,000.00 per year

Schedule:

- Monday to Friday

Supplemental pay types:

- Annual bonus
- Performance bonus

Ability to commute/relocate:

- SURRY HILLS, NSW 2010: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Event marketing: 5 years (preferred)

Work Authorisation:

- Australia (preferred)

Work Location: In person

Application Deadline: 23/06/2023


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