Campaign Analyst

2 months ago

Melbourne, Australia ANZ Banking Group Full time

**Req ID**: 35061

**Department**: AR ANZx Learn & Adopt

**Division**: Australia Retail

**Location**: Melbourne
About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

The Learn and Adopt Value Stream is seeking an exceptionally detail orientated campaign analyst to derive compelling insights and identify opportunities to shape the direction of our customer experience on digital platforms.

12 months

What will your day look like

Understand and measure customer journeys and conversion funnels, identifying points of friction and analysing opportunities to optimise customer experience and campaign/site effectiveness

Support KPI reporting and analysis, including sales forecasting and target-setting

Perform deep-dives on specific business problems/opportunities and prepare PIRs

Generate and support tracking for marketing activities across owned and paid channels

Define and implement audiences and tags for on-site and off-site activation

Influence marketing, content and conversion strategy through insights, and actively participate in the end-to-end process

Leverage offline / CRM data to understand the end-to-end journey, not just the online experience

Be a champion for digital analytics at ANZ and grow our user community

What will you bring?

Hands-on experience with Adobe Analytics and Audience Manager or similar tools

Deep understanding of web and mobile app analytics and digital marketing/advertising fundamentals

Commercial literacy, ability to understand and articulate business drivers and levers

Experience integrating and aggregating data from disparate sources to uncover insights

Quantitative and qualitative analytical skills, and the ability to provide action-oriented recommendations

Natural communicator, ability to convey complex insights to a non-technical audience

High-level ability to interpret data to answer business requirements, inform product decisions and consumer behaviour questions

Experience in media tools or app stores would be highly desirable, but not essential, we can help you learn

So, why join us?

There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.

But it’s not just our customers who will feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.

We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.

This is a 12 month fixed term contract to cover parental leave

Job Posting End Date

10/04/2023, 11.59pm, (Melbourne Australia)

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