Marketing Automation

6 days ago

Sydney, Australia SBS Full time

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

**About Us**

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

**The Role**

Are you accomplished at segmenting, developing insight, and reaching engaged audiences, with Adobe Campaign?

Maybe you'd like to see how your work lands with audiences over time-frames longer than those allowed by the average promotion, or agency engagement?

Perhaps you want better scope to design intelligent and innovative approaches to achieving stronger engagement, or, a clearer path to advancing your career in Digital Marketing in a supportive organisation?
- Reporting to the CRM Manager, this role will see you design and implement innovative campaign logic and lead workshops as a Subject Matter Expert.
- Work on a wide range of campaign programs connecting subscribers with our unique, brilliant and engaging streaming content.
- Join a growing, dedicated team with a clear focus on marketing automation, and a rich and diverse subscriber landscape.
- Develop workflows and processes that leverage rich data and content.
- Increase scope by adding campaign features using Adobe Analytics, CDP, Target, AJO and other products in Experience Cloud.
- Through brainstorming sessions with leadership, and other teams across marketing, technical, product and data, you will learn to identify opportunities, making recommendations, optimising metrics, and insight.
- Build marketing automation that will drive subscriber programs to new heights

**About you**

You have experience working in Adobe Campaign Standard, or Classic and can demonstrate experience in the following areas:

- Designed meaningful experiences for program subscribers
- Driven and enhanced ongoing improvements in campaign workflows, and deliverability
- Developed new and existing data points, improving attribution, personalisation, etc.
- Measured program concepts and methods, subscriber experience, developed insight and effects
- Maintained and managing databases
- Written queries in SQL
- Made recommendations that grow engagement and audience
- Trained and mentoring others
- Knowledge sharing and collaboration
- Exceptional communication and problem solving skills
- Articulating complex technical design to non-technical stakeholders and management in a clear and simple language
- Worked with, and presenting to, people at all levels

Prior experience in any of the following areas would also be highly regarded:

- Adobe Experience Cloud, Adobe Target, CDP, DMP, AEP, Analytics
- Marketing Automation platform development.
- Coordinated multi-channel automation (web, mobile notifications, social messaging)
- Automation in other e-commerce, CRM, ETL, ERP, CMS, and other platforms
- Developed capabilities and connecting systems through interfaces JSON, REST, XML, etc.
- SEM: Working with cookies and trackers, web analytics
- Display advertising
- Re-targeting
- A/B Testing
- Web and HTML programming
- Scripting, and/or other types of programming
- Service Management systems

**Some of the reasons to consider working with us**
- The people We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work - you’ll be part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce 93% of our employees have stated that they are proud to work for SBS
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 40 years and our future is packed with many more exciting developments
- We also love to promote from within We have allocated training funds to do just that and help bridge the gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments

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