Social Media Executive

2 weeks ago

Sydney, Australia WE Communications Full time

**WE Communications** is one of the largest communications and integrated marketing agencies in the world. We’re independent, all about our people — both our clients and our employees
- and we believe in the power of communications to move audiences to positive action. Our campaigns boost adoption, build reputation, and drive real business results.

WE has a unique opportunity for a social media pro who is excited about working across technology, consumer and health audiences to join our ever-expanding digital and social team working on a range of huge brands including Adobe From social media content to influencer management, this is a perfect opportunity to build your social media and content creation skills whilst working full-time in a very dynamic team of creatives in Sydney The expected salary would be $65,000 per annum and we offer other perks and benefits such as phone bill contribution, wellbeing programs and so on.

As Social Media Executive on the Digital team, you will have the opportunity to be an integral player in the day-to-day management and strategy for key social accounts whilst supporting the Social Media Manager and Account Director. We are looking for someone who is passionate about social media platforms, content development, influencers and paid media, has strong writing skills, is detailed oriented and very organised, and has the ability to be nimble and map to evolving client priorities on a daily basis.

**Your main responsibilities will include but are not limited to;**

Paid Media and Community Management:

- Write and publish all social media content for key consumer, tech and health social accounts, including Adobe
- Create and maintain monthly social media calendars for social accounts, including paid media planning and targeting.
- Serve as day-to-day community manager across Facebook, Instagram, Twitter and LinkedIn

(and other platforms as appropriate), driving proactive and reactive engagement with audiences.
- Plan, set up and monitor Ad Campaigns across social platforms, including Facebook,

Instagram, Twitter and LinkedIn.
- Partner with senior team leads on the development and implementation of digital communication strategies, plans and launches that align with client’s business and marketing objectives.

Content Development:

- Develop well-written copy for variety of social media platforms and blogs, including short form and long form.
- Work with the in-house creative team to plan for and develop social media and digital assets, inclusive of video content, GIFs, static, animations, etc.

Reporting & Analysis:

- Monitor and measure the impact of social media programs, by analysing, reviewing, and reporting on effectiveness of always on content and campaigns.
- Regular analysis of competitor and brand activity, including social media audits and social listening.

Client service:

- Managing clients and account health through client communications, leading WIPs and presentations.
- Anticipate strategic communication challenges, counsel clients and recommend solutions.
- Manage client meetings, agendas, and recaps.
- Stay apprised of social media trends and best practices, serve as social media expert, and share best practices within the agency and with clients as appropriate.

**Qualifications and Experience**
- Bachelor’s degree or above preferred in Communications, Marketing, Journalism, English or related field.
- At least 2 years’ experience in social media, preferably in an agency setting and/or within applicable industry.
- In-depth knowledge and understanding of social media platforms (Facebook, Instagram, LinkedIn, Twitter, Forums, Blogs, etc.).
- Experience managing social advertising campaigns and experience using Facebook Ads Manager, LinkedIn Campaign Manager, etc.
- Excellent writing and editorial skills.
- Strong understanding of consumer tech and cybersecurity.
- Understanding of the social media influencer landscape.
- Digital and social analytics experience.
- Demonstrated experience developing social strategy, managing brand/corporate social media presences, and managing/growing a social community.
- Good technical understanding and ability to learn new tools quickly. Prefer experience using leading social media management and measurement tools (e.g. Hootsuite, Sprinklr, Talkwalker, etc.).
- Strong organisational skills and demonstrated ability to multi-task and balance priorities. Ability to drive client relationships, providing strategic and tactical advice, drafting and implementing plans, providing thoughtful analysis, identifying proactive opportunities, crafting professional content and materials, and tracking results.

**Salary**: $65,000.00 per year

**Benefits**:

- Employee mentoring program
- Professional development assistance
- Referral program
- Travel reimbursement

Schedule:

- Monday to Friday

Ability to commute/relocate:

- SYDNEY, NSW 2000: Reliably commute or planning to relocate before starting work (preferred)

Wo

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