Social Media Lead

2 weeks ago

Sydney, Australia Mamamia Full time

Mamamia is Australia's largest digital media company and our core purpose is to make the world a better place for women and girls. We reach seven million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

We're looking for a talented and dynamic Social Media Editor to join our team. In this role, you'll have the chance to harness your creativity and drive social media success by crafting compelling content that captures the hearts and minds of our millions-strong audience of women.

Mamamia are currently looking for a** Social Media Lead.**

**About the role**:
As the Social Media Lead at Mamamia, you'll be at the forefront of our social media strategy, working closely with our experienced and collaborative team. You'll have the opportunity to shape our brand's presence across various platforms, including Instagram, TikTok, and YouTube, and drive audience growth in exciting and innovative ways.

Your expertise in digital publishing, combined with your keen news sense, will be instrumental in expanding our audience reach and enhancing brand awareness.

By leveraging your skills in social media management, content creation, and analytics, you will contribute to the success and growth of our organisation.
- Develop and execute a data and insight led comprehensive social media strategy with a focus on growing audience across all social media platforms with a specific focus on Instagram and TikTok.
- Lead a team to create high performing daily content that is optimised for search engines, builds communities and boosts engagement.
- Grow podcast audience across downloads and uniques
- Social video strategy and ensure regular and consistent output of content across all social media channels (TikTok, Instagram, Youtube) that will grow audience across a broad range of demographics
- Collaborate with cross-functional teams, including content creators, designers, product and marketing, to ensure cohesive brand messaging and consistency across all social media channels.
- Monitor industry trends and stay up-to-date with the latest developments in social media and analyse data and metrics to measure the effectiveness of campaigns, track audience growth, and identify opportunities for improvement.

**About you**
- Experience in a similar role, preferably for a digital publisher
- Strong understanding of digital publishing principles, content optimisation and platform-specific best practices
- Experience in leading and managing a social media team, ability to delegate tasks, monitor performance and drive team success
- Proficiency in copywriting, visual content creation, and storytelling
- Ability to think strategically and develop innovative social media strategies aligned with business goals, target audience interests, and industry trends.

**About us**

We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do with our charity partner, Room to Read. The independence and empowerment of women starts with universal literacy, and since 2017, Mamamia has supported Room to Read's Girls' Education Program, which breaks cycles of illiteracy in Asia and Africa where we have directly funded the education of tens of thousands of girls. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.

**_ As well as being a meaningful and dynamic place to work, Mamamia offers:_**
- Learning & Development - tailored to each person's individual career goals
- A day off for your birthday
- Flexible working conditions
- Purchased annual leave scheme
- Paid parental leave
- Paid volunteer leave to get involved with our charity partners

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