Brand Specialist

4 weeks ago


Brisbane, Australia Australian Trade and Investment Commission (Austrade) Full time

Classification: APS Level 5/6
- Location: Brisbane - QLD, Canberra - ACT, Melbourne - VIC, Sydney
- NSW
- Salary: $83,159 - $101,903

**THE ROLE**:
The Brand Specialist is responsible for implementing and enforcing consistent brands for Australia’s Nation Brand and Austrade, which are differentiated in the market and reflect the brand values. The Brand Specialist oversees the day-to-day operation and implementation of resources, communications and digital platforms that aim to simplify and maximise the adoption of Australia’s Nation Brand and the Austrade brand with target audiences. This role also acts as a brand expert across the Austrade Marketing team and the wider Austrade business to provide customised guidance on branding matters.

**DUTIES INCLUDE**:

- Contribute to the development and maintenance of new and existing tools and resources to ensure that users can easily adopt Australia’s Nation Brand and the Austrade brand, including brand assets, guidelines, how-to guides, infographics and templates.
- Act as a brand specialist and provide expert advice and guidance to the Marketing team and the broader Austrade business on branding best practice and execution.
- Understand, and ensure compliance with, Australian Government branding guidelines when the Australian Government crest is used.
- End to end management of creative and brand projects to produce high quality deliverables that showcase Australia’s Nation Brand and the Austrade brand, including management of relevant creative and digital agencies involved in delivery.
- Leverage best practice marketing program management processes, Agile methodologies and highly effective stakeholder management skills to manage simple brand projects end to end, from briefing through to execution, optimisation and review.
- Contribute to the maintenance and optimisation of Australia’s Nation Brand website.
- Manage the day-to-day operation of online brand asset libraries called Australia’s Nation Brand Toolkit and ibrand, to ensure they provide the best possible self-service experience to existing and potential users of Australia’s Nation Brand and the Austrade brand, and always act as a repository for current brand assets.
- Undertake copywriting and develop presentations for internal and external audiences.

**CLOSING DATE**:
Applications close
**Sunday, 19 March 2023 at 11:30pm (AEDT).**

**ELIGIBILITY**:
**.


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