Public Relations Lead
3 weeks ago
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
We’re the story-doers and relationship managers. We make sure the public knows what we’re up to by creating authentic relationships with all sorts of media and influencers. We lead the charge on the "who, what, when, where and why" for how lululemon shows up and how we are talking to media who count on us for product education, a connection to yoga and fitness, and to be engaged with inspiring local stories that shape our global brand. Whether introducing lululemon to new and emerging markets, or building on firmly established relationships, we educate and are the connection to story-doers that generate conversation. No matter where in the world, media see us as the best source of information on yoga, lifestyle, and technical apparel for sport as we continue to differentiate ourselves globally as a premium athletic leader.
**A day in the life**:
- Localise global PR initiatives in national lifestyle & fashion, consumer and business/trade publications
- Lead the development, delivery and measurement of the PR + strategic seeding plans
- Autonomously devise media plans/strategies in line with business/product investments and priorities
- Build relationships with key editors and journalists from local media and work with our agency to secure media features/experiences
- Strategically nurture key media and Influencer relationships
- Manage day-to-day media relations - the go-to for all media enquiries
- Act as the connector between agency and Ambassadors
- Provide guidance and day-to-day management of PR agency team
- Work cross-functionally with other teams to execute integrated strategies across various communication platforms to elevate overarching company-wide initiatives: new store openings, product launches, events, etc.
- Responsible for press asset development including press materials, product bible, samples, bios, backgrounders, fact sheets, generic photos and in-depth media matrix development
- Provide market insights and recommendations to global peers for global PR moments
- Draft exec-level media briefs and enrol multiple stakeholders on PR initiatives
- Track and manage overall spend for PR; allocate budget within spend categories.
**Qualifications**:
- Bachelor degree required (Marketing, Communications, Media or related field)
- A minimum of 5-8 years dynamic experience in public relations field (+ direct experience managing PR agency team)
- Ability to handle multiple tasks in a fast and changing environment, and meet tight deadlines
- Ability to work within regional and global environment and collaborate effectively across markets
- Excellent decision making and problem resolution skills
- Excellent interpersonal, written communication, organisational and time management skills
- MS Office and Adobe Design suite (Indesign, Photoshop)
**Must haves**:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results
- Communicates with honesty and kindness, and creates the space for others to do the same
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure
- Fosters connection by putting people first and building trusting relationships
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously
LI-NDN
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