Marketing Executive

3 months ago

Brisbane, Australia Cover-More Full time

**Description**:
The purpose of this role is to improve and expand on the impact marketing plays in influencing behaviour and driving commercial outcomes for World Travel Protection. You’ll play a key role in supporting the global marketing goals and objectives through content marketing, digital marketing, social media and events. The primary focus will be on driving engagement and lead generation within the targeted B2B market.
Are you ready to kick start your career in travel assistance?
At World Travel Protection, protecting people is our priority. We take care of corporate and leisure travellers, helping them avoid risks before they escalate and providing them with immediate access to the right experts when an emergency happens.
Our extensive experience in global travel risk management is the reason we are trusted by travellers, corporate risk managers and organisations across the globe, who allow us to help prepare them for potential travel threats and assist them when they need it most.
We are part of Cover-More Group, the third largest provider of travel insurance and assistance in the world, operating in 16 countries across five continents from New Zealand to the USA sounds exciting right?
So, what’s our mission?
Protecting travellers - and supporting those responsible for their safety - is our business. We operate 24 hours a day, seven days a week from our 3 operation centres in Australia, Canada, and the UK, responding to the cries for help we receive from travellers across the globe.
So, what’s the job?
Function Specific Responsibilities
- You'll work collaboratively with the global marketing department to align marketing initiatives with business goals.
- You'll support the development and implementation of content marketing plans to enhance thought leadership and engage our target audience.
- You'll work closely with the Head of Content to create compelling and relevant content for various channels.
- You'll support digital marketing campaigns to increase brand visibility and generate leads.
- You'll utilise tools such as Salesforce, Pardot, and Google Analytics to measure and analyse campaign performance.
- You'll collaborate with the Head of Digital to optimise digital marketing strategies.
- You'll support the coordination of both internal and external events.
- You'll collaborate with sales, account management, product development, and other relevant departments for integrated marketing efforts.
- You'll help provide regular reports on key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
- You'll use data-driven insights to make recommendations for continuous improvement.

Technical Capability
- You'll be proficient in Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot).
- You'll be comfortable in Google Analytics.
- You'll have strong analytical skills and the ability to translate data into actionable insights.

Communication
- You'll demonstrate the ability to partner and collaborate effectively with senior stakeholders internally and externally to establish strong professional relationships and influence outcomes.
- You'll ensure all contact and interactions are of the highest standards, communicating clearly and appropriately to all stakeholders.

Customer
- You'll view all activity through a customer lens, adhering to and managing brand guidelines, risk, and compliance processes.
- You'll ensure all confidential information is handled in accordance with company and partner protocols and procedures.

And what are we looking for?
You'll have 3+ years’ B2B marketing experience (travel or insurance services an advantage).
You'll have strong marketing automation and lifecycle management skills.
You'll be a confident and engaging marketer. You'll know how to connect with people across the business (Sales, Product, Risk, etc.) and bring them on a journey to deliver on key initiatives.
You'll be numbers-driven, leveraging metrics to achieve sales and retention goals is second nature to you.
You'll be a team player and know how to bring a sense of fun to work every day.
You'll have a Marketing, Commerce, or Business degree and/or similar certifications preferred.
So, why choose us?
We value optimism, caring, togetherness, reliability and determination.
**We have more than 1500 employees worldwide**: we’re a global group of digital specialists, actuaries, marketers, doctors, nurses, case managers, claims specialists, finance experts and customer service professionals. We share a global mission to look after travellers, at every step of their journey.
Job flexibility. We understand the importance of making sure that work fits into your life, not the other way around. Our hybrid approach - after an initial training period of 3 months - ensures our employees maintain work-life balance with the flexibility of 3 days in the office and 2 days working from home.
Career growth. This is an extremely exciting time for us at World Travel Protecti

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