Social Media Performance and Technology Manager

4 weeks ago

Melbourne, Australia Sportsbet Full time

If you are passionate about marketing and in particular social media, then we have the role for you This is a role that allows you to be innovative, solve problems, and contribute to building a great brand whilst leading a high performing team.

**About Us**
Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We do this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

We have over 1,300 team members at Sportsbet but as part of the Flutter Group, we’re a true global player.

**Committed To Responsible Gambling**

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

**About The Role**

Reporting into the Head of Social Media, this role is responsible for leading the Social Media performance strategy and execution across channels including Meta, Snapchat and TikTok, as well as leading Social tech strategy and implementation to enable campaign execution, measurement, compliance and operations. Leading a team of 2, the role works closely with other key functions across the Media, Marketing and broader Customer department with the goal of driving new customer acquisition/reactivations, and re-engaging existing customers across social channels. The role also seeks to future proof tracking and optimisation tools to ensure best in class campaign execution and measurement capability.

**Responsibilities Include**:

- Providing input as part of the Media ELT in formulating and executing the Media Team’s strategy
- Produce and communicate the Social Media Performance strategy, delivering on Sportsbet and Media Team objectives spanning new customer acquisition, reactivation and retention
- Develop and communicate the Social Media Tech strategy, to enable best in class social campaign execution, attribution and optimisation
- Create and implement processes to leverage media and tech partners for resource and operational efficiencies.
- Uncover new and innovative ways to drive customer acquisition, reactivation and retention, through stress testing our Performance media mix, and challenging our people to think differently.
- Ability to make key strategic decisions with the customer base and behaviours as a fundamental input.
- Story-tell the role and impact of Social Performance and Tech across the business, and mobilise support from key stakeholders across MarTech, Commercial Analytics, Customer Engagement and Data Platforms

**The Perks**

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:

- 25 days annual leave (that’s right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments - all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Tailored career development programs
- Access to end of trip facilities with an onsite table tennis and pool table
- Discounted gym memberships, and loads of internal events
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.

**Our Focus on Diversity, Equity & Inclusion**

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Read more about our contribution to Flutter’s global Positive Impact Plan.

**Need To Work Flexibly?**

We know flex means different things to different people, let us know how we can support you to be your best.

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