Digital Growth Manager

2 months ago

Perth, Australia Seven West Media Full time

Looking for the next move in your career? Make your mark on one of Western Australian’s biggest brands working in a high performing, fast paced, marketing team. A reinvigorated approach to customer centric marketing, driven by data, presents an exciting new chapter in The West Australian’s proud 190 year history. This underpinned by the power of Seven West Media - the leading listed national multi-platform media business based in Australia - means the sky is the limit We comprise of The West Australian, Channel Seven, The Sunday Times and associated Perth metro and WA regional newspapers._

Critical to the Marketing function, the **Digital Growth Manager** role is responsible for all aspects of the customer lifecycle that contribute to the growth of our business. As the key driver of both acquisition and retention strategies for the West Australian newspaper, this role champions the customer in everything we do, ensuring that our decisions are truly customer-driven.

With responsibility for defining and executing the growth strategy across both acquisition and retention, the Digital Growth Manager will play a lead role in communicating the value proposition for the West Australian.

With a passion for thinking outside the box, this role will be fundamental in delivering growth for the business. With a keen eye for detail, a performance mindset and an ability to work with multiple deadlines and projects simultaneously, the DGM has an acute understanding of both short and long term success for a subscription business.

This role is responsible for conceiving, developing and executing campaigns and customer journeys that will help us achieve acquisition and retention targets for The West Australian. They will work closely with The Head of Acquisitions & Retention and forge strong relationships with internal teams to enable the production of campaigns that will deliver cost effective KPIs.

This role will bring a true digital-first approach to their work and along with the Head of Acquisition & Retention, will help foster a performance-driven mindset throughout the wider Marketing team as a whole. With an analytical mind, this role will prioritise data and insight-driven decision-making to deliver success.

**Objectives of the role include**:

- Conceive & deliver the overarching Acquisition & Retention Marketing strategy for The West Australian
- Bring a naturally curious mind, with a thirst for data and a passion for using insight to drive business priorities and decision-making
- Build and maintain strong working relationships with key internal business units including Editorial, Data & Analytics and Product Development
- Work with the Data & Analytics team to design and deliver reporting dashboards that serve the needs of the Marketing team
- Optimise customer journey. Collaborate with dev team to enhance the customer journey, identify pain points, and implement strategies to improve customer satisfaction, engagement, and conversion rates.
- Track & monitor key metric performance across all activity and actively suggests improvement & optimisations where relevant
- Conceive and deliver ongoing optimisation strategies for both BAU and campaign activity
- Own the annual communications calendar across acquisition & retention and works cross-functionally to ensure key deadlines and targets are met
- Own & manage the Test & Learn framework across media, format and creative
- Works closely with the creative team to deliver best-in-class media & creative executions that help drive The West Australian’s position as the leader in the WA market
- Manage and deliver efficient briefs for both media and creative - includes digital, online, social, print, TV, radio and other channels where relevant
- To create and share insightful post campaign reviews to help inform future work
- Own and manage the acquisition budget with Finance & the Head of Acquisition & Retention
- Conduct market research. Stay informed about industry trends, customer preferences, and competitive landscape to identify growth opportunities, target new customer segments, and refine digital marketing strategies.
- Assist where required on events and activations

**Experience and expertise required for the role includes**:

- At least 3-5 years’ experience in marketing
- Boasts strong communication skills, great attention to detail, project management skills and excellent storytelling capability
- Have previously worked in digital marketing and has a strong understanding of how to optimise a sales funnel or online conversion.
- Experience in digital marketing platforms, Google Analytics, CRM & Salesforce are desirable.
- A strong analytical mindset with the ability to interpret and analyse data.
- A demonstrated ability to collaborate and passion to work with multiple disciplines, encourage others to share knowledge to achieve common goals.
- Ability to draw alignment across diverse teams and outside organisations
- Ability to adapt to a fast-

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