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Social Media Executive

4 months ago

Melbourne, Australia Time Out Australia Full time

**15 February 2023**

Location: Melbourne, Australia
Department: Commercial
Reporting to: Commercial Director

Closing date: 15 March 2023

**About the role**

This role depends upon excellent interpersonal communication, analytical, data and organisation skills - all of which Time Out expects will develop and improve with time in the role. While this is not a primarily client-facing role, there will be events and interactions where you will be actively shooting social content and meeting with a range of clients and stakeholders and acting as a brand ambassador.

**Key Responsibilities**
- The executive will be the primary team member responsible for social media paid partnership campaigns, implementation, and reporting.
- Contribute to sales pitches and strategy in the early stages, as well as deliver results through set up and optimisation delivering the campaign.
- Campaign benchmarking across both commercial and editorial requirements, which will include producing projections across media schedules, internal documents and instruction manuals with a view to provide solid campaign KPIs focusing on reach, engagement and growth.
- Provide clients, the content and sales team with requested items such as account enquiries, mid campaign reports, editorial suggestions and post-campaign recommendations.
- Social media strategy and growth initiatives across organic social - being able to provide best practices, guidance and training support to all teams as well as socially led initiatives.
- Create engaging video content for the brand when required and support the editorial team with executing and managing social media video - be able to assist in content creation, captioning, etc.
- Working in partnership with Audience Development Manager to drive audience growth across the social platforms.
- Identify and engage with social media trends in a way that is relevant for the brand voice in a timely and appropriate manner.
- Lead social media-driven initiatives and projects and be creative in ideas for these.
- Curation of scheduling to best practices according to platform algorithm and aesthetic perspectives.
- Responsible for commercial engagement strategies which lead to commercial opportunities.
- Social media competition set-up, finalisation and reporting.
- Localising/auditing global social initiatives.
- Monthly social media reporting (organic content, video and paid)

**Skills & Experience**
- Facebook ads manager implementation and reporting (FB Blueprint a bonus).
- Proven ability to provide optioptimizations strategies to improve campaign performance.
- Social media content creation and production - ability to write social copy in brand voice and perform basic design (Canva).
- TikTok ads manager (or past experience with Snapchat).
- Competency with Excel.
- Reporting & analysis skills.
- Experience with scheduling tools (Echobox, Sked, Creator Studio desirable).
- Organic social strategy and experience across platforms (Facebook, Instagram, Twitter, TikTok).
- Ability to identify and engage with social media trends in a way that is relevant for to brand voice.
- Up to date with online accessibility requirements and laws and best practices on social media.

**Bonus / Desirable**:

- Video editing ability or experience
- Social media experience for media or publishing companies.

**About Time Out**

Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to
- Be commercially astute
- Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
- Think globally
- Have excellent communication and relationship building skills
- Have a high sense of ownership, urgency and drive
- Be a team player

**About our culture**

**About Time Out Group plc**

**Time Out Group is a global media and hospitality business** that inspires connection and joy by capturing the soul of the world’s greatest cities through its two divisions - Time Out Media and Time Out Market.

Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city. Today, Time Out’s professional journalists curate the best things to do, see and eat in 333 cities in 59 countries.

Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs and unique cultural experiences together under one roof. From cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures the soul of the city.

The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into the most popular destination in the city with 4.1m locals and tourists visiting in 2019. The success of Lisbon brought further expansion in North America, with Time Out Mark